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| the next whole earth catalog: The Essential Whole Earth Catalog , 1986 Taking its place beside the instant classic bestseller The Whole Earth Catalog, this new, practical, comprehensive and profusely illustrated guide will prove invaluable to all consumers looking for a quick, efficient route to the very best information. Over 1,000 black-and-white illustrations. |
| the next whole earth catalog: Whole Earth Field Guide Caroline Maniaque-Benton, 2016-10-07 A source book for American culture in the 1960s and 1970s: “suggested reading” from the Last Whole Earth Catalog, from Thoreau to James Baldwin. The Whole Earth Catalog was a cultural touchstone of the 1960s and 1970s. The iconic cover image of the Earth viewed from space made it one of the most recognizable books on bookstore shelves. Between 1968 and 1971, almost two million copies of its various editions were sold, and not just to commune-dwellers and hippies. Millions of mainstream readers turned to the Whole Earth Catalog for practical advice and intellectual stimulation, finding everything from a review of Buckminster Fuller to recommendations for juicers. This book offers selections from eighty texts from the nearly 1,000 items of “suggested reading” in the Last Whole Earth Catalog. After an introduction that provides background information on the catalog and its founder, Stewart Brand (interesting fact: Brand got his organizational skills from a stint in the Army), the book presents the texts arranged in nine sections that echo the sections of the Whole Earth Catalog itself. Enlightening juxtapositions abound. For example, “Understanding Whole Systems” maps the holistic terrain with writings by authors from Aldo Leopold to Herbert Simon; “Land Use” features selections from Thoreau's Walden and a report from the United Nations on new energy sources; “Craft” offers excerpts from The Book of Tea and The Illustrated Hassle-Free Make Your Own Clothes Book; “Community” includes Margaret Mead and James Baldwin's odd-couple collaboration, A Rap on Race. Together, these texts offer a sourcebook for the Whole Earth culture of the 1960s and 1970s in all its infinite variety. |
| the next whole earth catalog: From Counterculture to Cyberculture Fred Turner, 2010-10-15 In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think. |
| the next whole earth catalog: Whole Earth John Markoff, 2022-03-22 Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have. |
| the next whole earth catalog: Counterculture Green Andrew G. Kirk, 2007-11-19 For those who eagerly awaited its periodic appearance, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as Access to Tools, and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America. In recovering the history of the Catalog's unique brand of environmentalism, Andrew Kirk recounts how San Francisco's Stewart Brand and his counterculture cohorts in the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. By piecing together the social, cultural, material, environmental, and technological history of that philosophy's incarnation in the Catalog, Kirk reveals the driving forces behind it, tells the story of the appropriate technology movement it espoused, and assesses its fate. This book takes a fresh look at the many individuals and organizations who worked in the 1950s, 1960s, and 1970s to construct this philosophy of pragmatic environmentalism. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, Whole Earth became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way. It also enabled later environmental advocates like Al Gore to explain our current inconvenient truth, and the actions of Brand's Point Foundation demonstrated that the epistemology of Whole Earth could be put into action in meaningful ways that might foster an environmental optimism distinctly different from the jeremiads that became the stock in trade of American environmentalism. Kirk shows us that Whole Earth was more than a mere counterculture fad. In an era of political protest, it suggested that staying home and modifying your toilet or installing a solar collector could make a more significant contribution than taking to the streets to shout down establishment misdeeds. Given its visible legacy in the current views of Al Gore and others, the subtle environmental heresies of Whole Earth continue to resonate today, which makes Kirk's lucid and lively tale an extremely timely one as well. |
| the next whole earth catalog: Whole Kitchen Catalog Consumer Guide, Consumer Guide Editors, 1978 |
| the next whole earth catalog: Whole Earth Discipline Stewart Brand, 2010 His powerful new book looks set to be his most influential yet: Whole Earth Discipline is a hand grenade aimed at the very movement he helped to found. |
| the next whole earth catalog: How Buildings Learn Stewart Brand, 1995-10-01 A captivating exploration of the ever-evolving world of architecture and the untold stories buildings tell. When a building is finished being built, that isn’t the end of its story. More than any other human artifacts, buildings improve with time—if they’re allowed to. Buildings adapt by being constantly refined and reshaped by their occupants, and in that way, architects can become artists of time rather than simply artists of space. From the connected farmhouses of New England to I.M. Pei’s Media Lab, from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. Discover how structures become living organisms, shaped by the people who inhabit them, and learn how architects can harness the power of time to create enduring works of art through the interconnected worlds of design, function, and human ingenuity. |
| the next whole earth catalog: Cool Tools Kevin Kelly, 2013 A selection of the best tools available for individuals and small groups. Tools include hand tools, maps, how-to books, vehicles, software, specialized devices, gizmos, websites -- and anything useful. |
| the next whole earth catalog: The Clock Of The Long Now Stewart Brand, 2008-08-01 Using the designing and building of the Clock of the Long Now as a framework, this is a book about the practical use of long time perspective: how to get it, how to use it, how to keep it in and out of sight. Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry. |
| the next whole earth catalog: The New Woman's Survival Catalog Kirsten Grimstad, Susan Rennie, 2019-11-19 At once practical and creative, this book was feminism's Whole Earth Catalog Originally published in 1973, The New Woman's Survival Catalog is a seminal survey of the second-wave feminist effort across the US. Edited by Kirsten Grimstad and Susan Rennie in just five months, The New Woman's Survival Catalog makes a nod to Stewart Brand's influential Whole Earth Catalog, mapping a vast network of feminist alternative cultural activity in the 1970s. Grimstad and Rennie set out on a two-month road trip in the summer of 1973, meeting and interviewing a range of organizations and individuals, and gathering vital information on everything from arts groups to bookstores and independent presses, health, parenting and rape crisis centers and educational, legal and financial resources. These projects express a rejection of the values of existing institutional structures, Grimstad and Rennie wrote, and, unlike the hip male counterculture, represent an active attempt to reshape culture through changing values and consciousness. Arranged in themed sections on art, communications, work and money, child care, self-help, self-defense and activism, The New Woman's Survival Catalog provides crucial insight into feminist initiatives and activism nationwide during the Women's Movement. It includes a Making the Book section that details the publication's production. Kirsten Grimstad and Susan Rennie are the coeditors of The New Woman's Survival Catalog and The New Woman's Survival Sourcebook (1975). They went on to cofound Chrysalis: A Magazine of Women's Culture, published out of the Woman's Building in downtown Los Angeles from 1977 to 1981. Grimstad is currently Co-Chair of Undergraduate Studies at Antioch University, Los Angeles; she is the author of The Modern Revival of Gnosticism and Thomas Mann's Doktor Faustus (2002). Rennie taught social sciences at Union Institute & University in Cincinnati, worked as a women's health activist and now lives in Venice, California. |
| the next whole earth catalog: The Whole Earth Diedrich Diederichsen, Anselm Franke, 2013 |
| the next whole earth catalog: Whole Earth Software Catalog for 1986 Stewart Brand, 1985 |
| the next whole earth catalog: Shelter Lloyd Kahn, 2000 Shelter is many things - a visually dynamic, oversized compendium of organic architecture past and present; a how-to book that includes over 1,250 illustrations; and a Whole Earth Catalog-type sourcebook for living in harmony with the earth by using every conceivable material. First published in 1973, Shelter remains a source of inspiration and invention. Including the nuts-and-bolts aspects of building, the book covers such topics as dwellings from Iron Age huts to Bedouin tents to Togo's tin-and-thatch houses; nomadic shelters from tipis to housecars; and domes, dome cities, sod iglus, and even treehouses. The authors recount personal stories about alternative dwellings that illustrate sensible solutions to problems associated with using materials found in the environment - with fascinating, often surprising results. |
| the next whole earth catalog: Another Earth Catalog Michael Bonk, 2013-01-14 Artist Fabian Reimann uses the Whole Earth Catalog, first published in California |
| the next whole earth catalog: The New Earth Catalog: Living Here and Now Gnu Publishing, 1973 |
| the next whole earth catalog: Commoners Catalog for Changemakin D. BOLLIER, 2022-01-13 |
| the next whole earth catalog: The Whole Internet for Windows 95 Ed Krol, Paula M. Ferguson, 1995 Updated for Windows 95, this book describes the tools that Windows 95 Internet explorers use to get the most out of the Internet. The best source of information about the World Wide Web, Microsoft Internet Explorer, and Netscape, the book provides thorough coverage of Windows 95 Internet features plus an understanding of how to get and use popular free software for the Internet. Includes a resource index covering important resources ranging from a virtual online university to travel tips. |
| the next whole earth catalog: Childhood's End Arthur C. Clarke, 2012-11-30 In the Retro Hugo Award–nominated novel that inspired the Syfy miniseries, alien invaders bring peace to Earth—at a grave price: “A first-rate tour de force” (The New York Times). In the near future, enormous silver spaceships appear without warning over mankind’s largest cities. They belong to the Overlords, an alien race far superior to humanity in technological development. Their purpose is to dominate Earth. Their demands, however, are surprisingly benevolent: end war, poverty, and cruelty. Their presence, rather than signaling the end of humanity, ushers in a golden age . . . or so it seems. Without conflict, human culture and progress stagnate. As the years pass, it becomes clear that the Overlords have a hidden agenda for the evolution of the human race that may not be as benevolent as it seems. “Frighteningly logical, believable, and grimly prophetic . . . Clarke is a master.” —Los Angeles Times |
| the next whole earth catalog: Half Moon Bay Memories June Morrall, 1978 |
| the next whole earth catalog: The Things They Carried Tim O'Brien, 2009-10-13 A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the character Tim O’Brien, who has survived his tour in Vietnam to become a father and writer at the age of forty-three. Taught everywhere—from high school classrooms to graduate seminars in creative writing—it has become required reading for any American and continues to challenge readers in their perceptions of fact and fiction, war and peace, courage and fear and longing. The Things They Carried won France's prestigious Prix du Meilleur Livre Etranger and the Chicago Tribune Heartland Prize; it was also a finalist for the Pulitzer Prize and the National Book Critics Circle Award. |
| the next whole earth catalog: Divine Right's Trip Gurney Norman, 1990 Fiction. A novel of the counterculture, Gurney Norman's DIVINE RIGHT'S TRIP elicited comparison to Salinger and Kerouac upon its publication in 1971. DIVINE RIGHT'S TRIP shows itself to be a subtly written and morally passionate epic of the counterculture, a fictional explication of the hopeful new consciousness come to birth.Divine Right is bigger than life, and in giving the story thus far of a segment of his generation, in prose nicely threaded between the vernacular and the symbolic, Gurney Norman has shown a noble reach and a healthy grasp. - John Updike |
| the next whole earth catalog: Divine Right's Trip Gurney Norman, 1972 |
| the next whole earth catalog: Worldchanging Alex Steffen, 2008-03 Building a better future locally and globally is the topic of this user's guide written by a diverse collaborative of innovators. Worldchanging demonstrates that the means for making a difference lie all around. |
| the next whole earth catalog: Dome Cookbook Steve Baer, 1996-10 |
| the next whole earth catalog: Whole Earth Ecolog , 1990 |
| the next whole earth catalog: The Updated Last Whole Earth Catalog , 1974 |
| the next whole earth catalog: Broken Music Ursula Block, 19?? |
| the next whole earth catalog: Imagine Nation Peter Braunstein, Michael William Doyle, 2013-07-04 Amidst the recent flourishing of Sixties scholarship, Imagine Nation is the first collection to focus solely on the counterculture. Its fourteen provocative essays seek to unearth the complexity and rediscover the society-changing power of significant movements and figures. |
| the next whole earth catalog: New Pioneers Jeffrey Jacob, 1997 &[P]ractically everyone I know is nursing fantasies about escaping the life they're trapped in and creating one that makes more sense,& writes the editor of Utne Reader in a recent issue. &The people I most admire, though, are those who actually do it&—who break free and pursue a higher calling no matter how great the risk.& New Pioneers is about one such group of people&—the hundreds of thousands of urban North Americans who over the past three decades have given up their city or suburban homes for a few acres of land in the countryside. Jeffrey Jacob's new pioneers are ordinary people who have tried to break away from the mainstream consumer culture and return to small-town and rural America. He traces the development of the movement and identifies seven different kinds of back-to-the-lander: the weekender, country romantic, purist, country entrepreneur, pensioner, micro-farmer, and apprentice. From over 1,300 survey responses, interviews, and in-depth case studies, at both the regional and national levels, of representative back-to-the-landers, Jacob analyzes their values, use of appropriate technology, family division of labor on their acreages, and predisposition toward environmental activism. Jacob finds that back-to-the-landers for the most part are not completely independent of the mainstream economy, and consequently, their lives do reflect the contradictions between the available conveniences of a high-technology culture and the movement's goals of self-reliant labor. He analyzes their ambivalent attitudes toward technology&—hoes and shovels versus mini-hydroelectric systems, wood stoves versus microwave ovens, and so on. After examining the experiences of the back-to-the-country people who live on the margins of a postindustrial society, Jacob creates a clearer appreciation of the preconditions necessary to translate the idea of sustainable living into concrete action on a society-wide scale. While New Pioneers describes an important social movement, it also shows how far a group of highly motivated individuals and families can go, by themselves, in breaking away from the prevailing consumer culture. The dilemmas, frustrations, adaptations, and triumphs of these neo-homesteaders offer valuable insights to anyone contemplating a move &back to the land.& |
| the next whole earth catalog: Whole Earth John Markoff, 2022-03-22 Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture—the story behind so many other stories Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live. The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world. Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have. |
| the next whole earth catalog: A More Perfect Union Linda Sargent Wood, 2012-10-18 This book uncovers a holistic sensibility in post-World War II American culture that challenged Cold War logic and fed some of the century's most powerful social movements. This impulse is illustrated by focusing on Rachel Carson, Buckminster Fuller, Martin Luther King Jr., Abraham Maslow, Pierre Teilhard de Chardin, and the Esalen Institute. |
| the next whole earth catalog: The Last Whole Earth Catalog , 1971 |
| the next whole earth catalog: The Millennium Whole Earth Catalog Howard Rheingold, 1994 Lists useful resources related to science, health care, crafts, communication, late-twentieth century technologies, biodiversity, and more |
| the next whole earth catalog: Collecting Nature Andrew G. Kirk, 2001 Finds in the history of Denver's Conservation Library a microcosm of the growth of the environmental movement as a whole. |
| the next whole earth catalog: Earth, Life, and System Bruce Clarke, 2015-07-01 “A strikingly original . . . collection of essays, which places the work and broad intellectual interests of Lynne Margulis in a variety of contexts.” —Stacy Alaimo, author of Exposed: Environmental Politics and Pleasures in Posthuman Times Exploring the broad implications of evolutionary theorist Lynn Margulis’s work, this collection brings together specialists across a range of disciplines, from paleontology, molecular biology, evolutionary theory, and geobiology to developmental systems theory, archaeology, history of science, cultural science studies, and literature and science. Addressing the multiple themes that animated Margulis’s science, the essays within take up, variously, astrobiology and the origin of life, ecology and symbiosis from the microbial to the planetary scale, the coupled interactions of earthly environments and evolving life in Gaia theory and earth system science, and the connections of these newer scientific ideas to cultural and creative productions. “Altogether, Earth, Life, and System offers a series of often fascinating, always stimulating . . . invariably enriching essays in an incisive and unruly science and its existential repercussions. It is a fitting tribute to one of modern science’s most generative and productive independent spirits, a gadfly like Socrates whose ultimate concern was to ensure that enquiry and debate were never stifled by received opinion and ‘normal’ expectations.” —The British Society for Literature and Science “A vital contribution to interdisciplinary knowledge about life, evolution, and the planetary imaginary.” —Tyler Volk, award-winning author of Quarks to Culture “Contributors include biologists, philosophers, historians, and even Margulis’s son, a science writer who sets the tone for the rest of the text in an intimate first chapter about his mother. Clarke’s sought-after interdisciplinarity shines in the finished product.” —Isis Review |
| the next whole earth catalog: Gaian Systems Bruce Clarke, 2020-09-29 A groundbreaking look at Gaia theory’s intersections with neocybernetic systems theory Often seen as an outlier in science, Gaia has run a long and varied course since its formulation in the 1970s by atmospheric chemist James Lovelock and microbiologist Lynn Margulis. Gaian Systems is a pioneering exploration of the dynamic and complex evolution of Gaia’s many variants, with special attention to Margulis’s foundational role in these developments. Bruce Clarke assesses the different dialects of systems theory brought to bear on Gaia discourse. Focusing in particular on Margulis’s work—including multiple pieces of her unpublished Gaia correspondence—he shows how her research and that of Lovelock was concurrent and conceptually parallel with the new discourse of self-referential systems that emerged within neocybernetic systems theory. The recent Gaia writings of Donna Haraway, Isabelle Stengers, and Bruno Latour contest its cybernetic status. Clarke engages Latour on the issue of Gaia’s systems description and extends his own systems-theoretical synthesis under what he terms “metabiotic Gaia.” This study illuminates current issues in neighboring theoretical conversations—from biopolitics and the immunitary paradigm to NASA astrobiology and the Anthropocene. Along the way, he points to science fiction as a vehicle of Gaian thought. Delving into many issues not previously treated in accounts of Gaia, Gaian Systems describes the history of a theory that has the potential to help us survive an environmental crisis of our own making. |
| the next whole earth catalog: Out Of The Woods Char Miller, Hal Rothman, 2014-08-13 Through the pages of Environmental History Review, now Environmental History, an entire discipline has been created and defined over time through the publication of the finest scholarship by humanists, social and natural scientists, and other professionals concerned with the complex relationship between people and our global environment. Out of the Woods gathers together the best of this scholarship.Covering a broad array of topics and reflecting the continuing diversity within the field of environmental history, Out of the Woods begins with three theoretical pieces by William Cronon, Carolyn Merchant, and Donald Worster probing the assumptions that underlie the words and ideas historians use to analyze human interaction with the physical world. One of these - the concept of place - is the subject of a second group of essays. The political context is picked up in the third section, followed by a selection of some of the journal's most recent contributions discussing the intersection between urban and environmental history. Water's role in defining the contours of the human and natural landscape is undeniable and forms the focus of the fifth section. Finally, the global character of environmental issues emerges in three compelling articles by Alfred Crosby, Thomas Dunlap, and Stephen Pyne.Of interest to a wide range of scholars in environmental history, law, and politics, Out of the Woods is intended as a reader for course use and a benchmark for the field of environmental history as it continues to develop into the next century. |
| the next whole earth catalog: Whole Earth Access Mail Order Catalog , 1985 |
| the next whole earth catalog: Getting Loose Sam Binkley, 2007-04-27 From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic. Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear. Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding. |
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