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| public relations case studies: Public Relations Case Studies from Around the World Judy VanSlyke Turk, Jean Valin, John Paluszek, 2014 The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world. |
| public relations case studies: Cases in Public Relations Management Patricia Swann, 2014-02-18 Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements |
| public relations case studies: Public Relations Cases Jerry A. Hendrix, 1998 This text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards. |
| public relations case studies: Applied Public Relations Kathy Brittain Richardson, Marcie Hinton, 2015-03-27 With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New Professional Insights commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students |
| public relations case studies: Public Relations Practices Allen H. Center, Frank E. Walsh, 1985 |
| public relations case studies: Public Relations Cases Jerry A. Hendrix, Darrell C. Hayes, 2009-02-17 Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| public relations case studies: International and Intercultural Public Relations Michael G. Parkinson, Daradirek Ekachai, 2006 This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations. |
| public relations case studies: Public Relations Cases Danny Moss, Barbara DeSanto, 2022-11-11 This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs. |
| public relations case studies: Applied Public Relations Kathy Brittain McKee, Larry F. Lamb, 2009 Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices. |
| public relations case studies: Cases in Public Relations Strategy Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding, 2018-08-02 Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field. |
| public relations case studies: Adventures in Public Relations David W. Guth, Charles Marsh, 2005 Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems. |
| public relations case studies: Public Relations Campaigns Regina M. Luttrell, Luke W. Capizzo, 2018-02-05 Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers. |
| public relations case studies: Casing Public Relations Jason S. Wrench, Joan Schuman, Donna Flayhan, 2014 Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations . |
| public relations case studies: The Public Relations Handbook Alison Theaker, 2004-08-02 In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. |
| public relations case studies: Case Studies in Crisis Communication Amiso M. George, Cornelius B. Pratt, 1997-08-13 Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises. |
| public relations case studies: Planning and Managing Public Relations Campaigns Anne Gregory, 2010-06-03 Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. |
| public relations case studies: Public Relations and Online Engagement Amber L. Hutchins, Natalie T. J. Tindall, 2021-06-24 As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool. |
| public relations case studies: Handbook of Research on New Media Applications in Public Relations and Advertising Esiyok, Elif, 2020-08-07 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. |
| public relations case studies: Primer of Public Relations Research, Third Edition Don W. Stacks, 2016-11-23 Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides. |
| public relations case studies: Public Relations, Activism, and Social Change Kristin Demetrious, 2013 This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields. |
| public relations case studies: Sport Public Relations and Communication Maria Hopwood, James Skinner, Paul Kitchin, 2012-05-23 An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues. |
| public relations case studies: Social, Political, and Economic Contexts in Public Relations Hugh M. Culbertson, 1993 First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company. |
| public relations case studies: The PR Knowledge Book Sangeeta Waldron, 2019-07-31 The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business. |
| public relations case studies: Introducing Public Relations Keith Butterick, 2011-02-16 Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. |
| public relations case studies: Global and Multicultural Public Relations Juan-Carlos Molleda, Sarab Kochhar, 2019-06-05 An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration. |
| public relations case studies: Public Relations Campaigns and Portfolio Building Gemma R. Puglisi, 2012 The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause. |
| public relations case studies: This is PR Doug Newsom, 2004 |
| public relations case studies: Cases in Public Relations Management Patricia Swann, 2025-04 The fourth edition of Cases in Public Relations Management gives students a practical view of how on-the-ground public relations is practiced today and encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. |
| public relations case studies: Public Relations Campaign Strategies Robert Kendall, 1996 Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations. |
| public relations case studies: Applied Public Relations Kathy Brittain McKee, Kathy Richardson, Marcie Hinton, Larry F. Lamb, 2010-03-17 Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management. |
| public relations case studies: Public Relations Cases Darrell C. Hayes, Jerry A. Hendrix, Pallavi D. Kumar, 2012-01-01 Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. |
| public relations case studies: EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION REDDI, C.V. NARASIMHA, 2019-09-01 The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines. |
| public relations case studies: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| public relations case studies: Reputation Management Techniques in Public Relations Erdemir, Ayse, 2018-01-26 Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. |
| public relations case studies: Crisis Communication Kjell Brataas, 2018-01-29 Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides accounts from people handling the event. Each chapter offers a detailed description of the event and supplementary facts and illustrations from a variety of sources. With a focus on critical communication elements and lessons learned, Brataas offers valuable advice - based on personal experience with natural disasters, accidents and terror attacks - on some of the most effective ways to prepare for and deal with a crisis. Topics range from interview situations and social media to victim support and active shooter events. This book will be invaluable to those working in public relations and communications, as well as to those working with human resources and general management. |
| public relations case studies: Public Relations : An Emerging Specialise Profession- Text & Case Studies Diwakar Sharma, 2004 |
| public relations case studies: Evaluating Public Relations Tom Watson, Paul Noble, 2005 Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide. |
| public relations case studies: Post-Truth Public Relations Gareth Thompson, 2020-01-17 This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80–100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice. |
| public relations case studies: Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package Randy Bobbitt, Ruth Sullivan, 2013 ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card |
| public relations case studies: Public Relations in Schools Theodore J. Kowalski, 2011 For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing. |
FIFTEEN CASE STUDIES IN - instituteforpr.org
gathered a series of case studies to show how informed public discussion helps to crystallize public opinion and how open, accurate communication …
Public Relations Case Studies: Strategies & Actions
Welcome to Public Relations Case Studies: Strategies & Actions. This OER textbook provides students with real-world PR case studies. The case …
The Evolution of Public Relations: Case Studies Fro…
For those who study public relations the case will show how to reach specific audiences and how to change negative attitudes in an environment where …
Public Relations Case Studies from Around the World
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations …
Public relations, voice and recognition: a case study
Public relations is a promotional industry defined by a strategic approach to communication, incorporating a range of online and …
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Ethics Case Study #3 - prsa.org
5 Nov 2001 · Public Relations Society of America Board of Ethics and Professional Standards Code of Ethics Case Study Series 4. Identify the public who may be affected by the decision and define the public relations professional’s obligation to each. 5. Select ethical principles to guide the decision making process. 6. Make a decision and justify.
Public Relations Society of America - prsa.org
Public Relations Ethics Case Study #6 Looking the Other Way You’re the director of public relations for a US-based Fortune 500 oil and gas exploration and production company. The company has been drilling deep-water wells in fields with significant oil and gas reserves. It is applying for permits to drill in the Arctic ice fields.
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Ethics Case Study #7 - Public Relations Society …
Ethics and Standards Case Study Series Public Relations Ethics Case Study #7 Expropriation of Intellectual Property of Others You’ve recently left a job as an account supervisor at a public relations agency that specializes in social media and technology clients to go to work in the public relations division of a leading smart phone manufacturer.
The Evolution of Public Relations: Case Studies from Countries in ...
teach public relations. A year later, and with some additional cases, The Institute for Public Relations published the book. A second edition was published in 2004. By then, the academic discipline and . professional practice of public relations had burgeoned in the countries of Eastern Europe . and the former USSR.
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Ethics Case Study #1 Free Flow of Information
Public Relations Ethics Case Study #1 Free Flow of Information Assume that you are the director of public relations for Megabucks Energy Company, a Houston-based Fortune 500 oil and gas exploration and production company. Megabucks has been experiencing declining profits due to drops in oil and gas prices.
Public Relations Case Studies/Problems in Public Relations
Public Relations Case Studies/Problems in Public Relations JOUR 4400/5100 •Fall 2023 Professor Kimberly Keller, APR, M.A. Classroom GAB 111H Class times Wednesdays from 6:30-9:20 p.m. Phone 940-369-5329 Office Sycamore 214 Contact: Always use the …
Public Relations Cases And Readings Daniel Mob (2024)
Public Relations Cases And Readings Daniel Mob Daniel Miller,Elisabetta Costa,Nell Haynes,Tom McDonald,Razvan ... Relations Cases and Readings Daniel Moss,Barbara DeSanto,2005-08-19 This unique collection of contemporary international public relations case studies gives readers in depth insights into the effective use of public relations in a range
Public Relations Cases
Case Study - Public Relations Today WEBApr 15, 2021 · In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. 19 Successful PR Campaigns and Why They Worked - Zen Media
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Cases And Readings Daniel Mob (PDF)
Public Relations Cases And Readings Daniel Mob: Public Relations Cases and Readings Daniel Moss,Barbara DeSanto,2005-08-19 This unique collection of contemporary international public relations case studies gives readers in depth insights into the effective use of …
Public Relations Case Studies - interactive.cornish.edu
Public Relations Practices Allen H. Center,Frank E. Walsh,1985 Public Relations Cases Danny Moss,Barbara DeSanto,2022-11-11 This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.
COMM 333: CASE STUDIES IN PUBLIC RELATIONS - University of …
COMM 333: CASE STUDIES IN PUBLIC RELATIONS Fall 2017: September 5- December 14, 2017 Course Meeting Time Section 1: Thursday 9:00 – 10:50 a.m. Classroom CAC 237 Prerequisites COMM230: Introduction to Public Relations Speak with the instructor ASAP if you haven’t taken the introduction course. Instructor Hyosun Kim, Ph.D.
Public Relations Cases
15 Oct 2023 · Public Relations Case Studies - Stephen F. Austin State … An in-depth study of the profession of public relations with a focus on contemporary issues, problems, and challenges using guided discussion and analysis of case studies. Prerequisite: MCM 380 & advanced standing. MPPR-605-01: PUBLIC RELATIONS CASE STUDIES COURSE DESCRIPTION.
Cases In Public Relations Management The Rise Of Social Media …
Cases in Public Relations Management Patricia Swann,2014-02-18 Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based
CSR as an Inclusive Tool of Public Relations -A Case Study of Tata …
CSR as an Inclusive Tool of Public Relations -A Case Study of Tata Ankita Singh, Asst. Prof. Amutha Manavalan (Department of Media Studies, Christ University, Bengaluru) (Department of Media Studies, Christ University, Bengaluru) ABSTRACT: Tata Group, a global enterprise was founded by Jamshedji Tata in the year 1868. The ...
Public Relations Case Studies
2 Public Relations Case Studies Published at newredlist-es-data1.iucnredlist.org swift, decisive action plan, they rebuilt public trust. They didn't shy away from the issue; they faced it head-on, proving their commitment to their customers. This wasn't just PR; it was a demonstration of corporate social responsibility, a lesson learned
Public Relations Case Problems - qep.msstate.edu
public relations is practiced strategically. 3. Develop a strategic public relations plan to deal with real world public relations problems and opportunities. 4. Apply ethical decision-making in a variety of case study situations. Course Materials: Public Relations Practices: Managerial Case Studies and Problems by Center,
MPPR-605-01: PUBLIC RELATIONS CASE STUDIES - Georgetown …
The resources for this course include articles, case studies, multimedia – placed on the course’s Blackboard – and two required books: Title: Public Relations Practices: Managerial Case Studies and Problems, 7th Edition (NOTE: ONLY PURCHASE THE 7TH EDITION OF THIS BOOK. DO NOT PURCHASE A SUBSEQUENT EDITION.) Author(s): Center, A. et al ...
