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| quantitative research methods for communication: Quantitative Research Methods in Communication Erica Scharrer, Srividya Ramasubramanian, 2021-05-13 This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research. |
| quantitative research methods for communication: Quantitative Research Methods for Communication Jason S. Wrench, 2013 A comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors ... encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and presernt their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.--P. [4] of cover. |
| quantitative research methods for communication: Quantitative Research in Communication Mike Allen, Scott Titsworth, Stephen K. Hunt, 2008-09-12 Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the moderately basic to highly advanced, the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to read the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication. |
| quantitative research methods for communication: The SAGE Encyclopedia of Communication Research Methods Mike Allen, 2017-04-11 Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version. |
| quantitative research methods for communication: Communication Research Statistics John C. Reinard, 2006-04-20 While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done! --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected calculators for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences |
| quantitative research methods for communication: Media and Communication Research Methods Anders Hansen, David Machin, 2018-09-12 This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods. |
| quantitative research methods for communication: Quantitative Research Methods for Communication Jason S. Wrench, Candice Thomas-Maddox, Virginia P. Richmond, James C. McCroskey, 2016 Quantitative Research Methods for Communication is a comprehensive and engaging guide to quantitative research. Now in its third edition, this text encourages students to take an active role in the learning process, giving them the tools they need to locate, conduct, collect, and present theirresearch, as well as opportunities to apply these skills in research scenarios. |
| quantitative research methods for communication: Media and Communication Research Arthur Asa Berger, 2000-03-21 In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research. |
| quantitative research methods for communication: Quantitative Research Methods for Communication Jason S. Wrench, 2008 Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research. |
| quantitative research methods for communication: A Handbook of Media and Communication Research Klaus Bruhn Jensen, 2013-04-15 This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. |
| quantitative research methods for communication: Quantitative Research Methods in Communication Monique Turner, 2010-08-25 |
| quantitative research methods for communication: Research Methods for Communication Science James H. Watt, Sjef A. van den Berg, 1995 A textbook for communications students that integrates the basic rules of science with the research procedures that follow those rules. Suitable for undergraduates and as a first research methods text for graduate students. Annotation copyright Book News, Inc. Portland, Or. |
| quantitative research methods for communication: The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research Andrew F. Hayes, Michael D. Slater, Leslie B. Snyder, 2008 A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings. |
| quantitative research methods for communication: Straight Talk about Communication Research Methods Christine S. Davis, Heather L. Gallardo, Kenneth L. Lachlan, 2013-04-25 |
| quantitative research methods for communication: SAGE Quantitative Research Methods W Paul Vogt, 2011-01-01 For more than 40 years, SAGE has been one of the leading international publishers of works on quantitative research methods in the social sciences. This new collection provides readers with a representative sample of the best articles in quantitative methods that have appeared in SAGE journals as chosen by W. Paul Vogt, editor of other successful major reference collections such as Selecting Research Methods (2008) and Data Collection (2010). The volumes and articles are organized by theme rather than by discipline. Although there are some discipline-specific methods, most often quantitative research methods cut across disciplinary boundaries. Volume One: Fundamental Issues in Quantitative Research Volume Two: Measurement for Causal and Statistical Inference Volume Three: Alternatives to Hypothesis Testing Volume Four: Complex Designs for a Complex World |
| quantitative research methods for communication: Understanding Communication Research Methods Stephen M. Croucher, Daniel Cronn-Mills, 2014-10-17 Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. |
| quantitative research methods for communication: A Research Primer for Technical Communication George F Hayhoe, Michael A. Hughes, George F. Hayhoe, 2009-03-04 This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has been developed for use in master’s level and upper-division undergraduate research methods courses in technical and professional communication. |
| quantitative research methods for communication: Communication Research Methods Gerianne Merrigan, Carole Huston, 2003-08-01 Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts. |
| quantitative research methods for communication: Communication Research Methods in Postmodern Culture Larry Z. Leslie, 2015-11-19 Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment. |
| quantitative research methods for communication: Introduction to Quantitative Research Methods Mark Balnaves, Peter Caputi, 2001-04-10 Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available. |
| quantitative research methods for communication: Doing Quantitative Research in Education with SPSS Daniel Muijs, 2010-12-31 This accessible and authoritative introduction is essential for education students and researchers needing to use quantitative methods for the first time. Using datasets from real-life educational research and avoiding the use of mathematical formulae, the author guides students through the essential techniques that they will need to know, explaining each procedure using the latest version of SPSS. The datasets can also be downloaded from the book′s website, enabling students to practice the techniques for themselves. This revised and updated second edition now also includes more advanced methods such as log linear analysis, logistic regression, and canonical correlation. Written specifically for those with no prior experience of quantitative research, this book is ideal for education students and researchers in this field. |
| quantitative research methods for communication: Quantitative Research in Education Wayne K. Hoy, Curt M. Adams, 2015-07-22 The book provides a reference point for beginning educational researchers to grasp the most pertinent elements of designing and conducting research... —Megan Tschannen-Moran, The College of William & Mary Quantitative Research in Education: A Primer, Second Edition is a brief and practical text designed to allay anxiety about quantitative research. Award-winning authors Wayne K. Hoy and Curt M. Adams first introduce readers to the nature of research and science, and then present the meaning of concepts and research problems as they dispel notions that quantitative research is too difficult, too theoretical, and not practical. Rich with concrete examples and illustrations, the Primer emphasizes conceptual understanding and the practical utility of quantitative methods while teaching strategies and techniques for developing original research hypotheses. The Second Edition includes suggestions for empirical investigation and features a new section on self-determination theory, examples from the latest research, a concluding chapter illustrating the practical applications of quantitative research, and much more. This accessible Primer is perfect for students and researchers who want a quick understanding of the process of scientific inquiry and who want to learn how to effectively create and test ideas. |
| quantitative research methods for communication: Analyzing Media Messages Daniel Riff, Stephen Lacy, Daniel Riffe, Frederick Fico, Frederick G. Fico, 2006-04-21 Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences. |
| quantitative research methods for communication: Understanding and Evaluating Research Sue L. T. McGregor, 2017-10-25 Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it shapes the research question, the use of theory in the study, the methods used, and how the outcomes are reported. The book starts with what it means to be a critical and uncritical reader of research, followed by a detailed chapter on methodology, and then proceeds to a discussion of each component of a research article as it is informed by the methodology. The book encourages readers to select an article from their discipline, learning along the way how to assess each component of the article and come to a judgment of its rigor or quality as a scholarly report. |
| quantitative research methods for communication: Introduction to Social Research Keith F Punch, 2005-03-15 `This book offers an excellent description of quantitative and qualitative design and analysis taught in the context of three inquiry pathways: knowledge development, social inquiry, and social research. Furthermore, it provides an excellent overview of both quantitative and qualitative methods with regard to their different epistemologies, methods and techniques. Additionally, Punch provides (a) information guiding students in the use of computers for quantitative and qualitative analysis and (b) a wide range of illustrative examples to give the book a practical flavour.... I would not hesitate to recommend it to my undergraduate students' - Forum: Qualitative Social Research (www.qualitative-research.net) `A carefully crafted introduction to social research methodology. The author guides the reader through the research process in a comprehensive and logical way which is particularly helpful for the new researcher. A great resource for anyone involved in social research - novice or experienced' - Dr Mary Kellett, Open University Building on the success of An Introduction to Social Research, this Second Edition has been fully revised and updated to provide a broader coverage of a range of methodological approaches for third year and postgraduate students across the social sciences. New features include: - Wider coverage of qualitative research methods, including sections on action research and discourse analysis. - More pedagogical features such as student exercises and illustrative examples to ensure this is a practical, student-friendly guide. - More in-depth examination of the ethical issues involved in social research. A comprehensive and accessible introduction to qualitative, quantitative and mixed empirical methods, An Introduction to Social Research is an ideal starting point for all students and researchers in the social sciences. |
| quantitative research methods for communication: Research Methods and Techniques in Public Relations and Advertising Bayram Oğuz Aydın, Emine Sahin, 2017 The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc. |
| quantitative research methods for communication: Best Practices in Quantitative Methods Jason W. Osborne, 2008 The contributors to Best Practices in Quantitative Methods envision quantitative methods in the 21st century, identify the best practices, and, where possible, demonstrate the superiority of their recommendations empirically. Editor Jason W. Osborne designed this book with the goal of providing readers with the most effective, evidence-based, modern quantitative methods and quantitative data analysis across the social and behavioral sciences. The text is divided into five main sections covering select best practices in Measurement, Research Design, Basics of Data Analysis, Quantitative Methods, and Advanced Quantitative Methods. Each chapter contains a current and expansive review of the literature, a case for best practices in terms of method, outcomes, inferences, etc., and broad-ranging examples along with any empirical evidence to show why certain techniques are better. Key Features: Describes important implicit knowledge to readers: The chapters in this volume explain the important details of seemingly mundane aspects of quantitative research, making them accessible to readers and demonstrating why it is important to pay attention to these details. Compares and contrasts analytic techniques: The book examines instances where there are multiple options for doing things, and make recommendations as to what is the best choice—or choices, as what is best often depends on the circumstances. Offers new procedures to update and explicate traditional techniques: The featured scholars present and explain new options for data analysis, discussing the advantages and disadvantages of the new procedures in depth, describing how to perform them, and demonstrating their use. Intended Audience: Representing the vanguard of research methods for the 21st century, this book is an invaluable resource for graduate students and researchers who want a comprehensive, authoritative resource for practical and sound advice from leading experts in quantitative methods. |
| quantitative research methods for communication: Research Methods in Communication Shuhua Zhou, Wm. David Sloan, 2011 Covers the methods used to do research in various areas of mass communication |
| quantitative research methods for communication: Communication Research Measures Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher, 2020-08-26 The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge. |
| quantitative research methods for communication: Qualitative Research Methods Sarah J. Tracy, 2012-11-05 Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy |
| quantitative research methods for communication: The SAGE Handbook of Social Media Research Methods Luke Sloan, Anabel Quan-Haase, 2017-01-26 With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere. |
| quantitative research methods for communication: A Tale of Two Cultures Gary Goertz, James Mahoney, 2012-09-09 Some in the social sciences argue that the same logic applies to both qualitative and quantitative methods. In A Tale of Two Cultures, Gary Goertz and James Mahoney demonstrate that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. They identify and discuss major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, Goertz and Mahoney also seek to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. This book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points. |
| quantitative research methods for communication: Quantitative Research Methods in Communication Monique Turner, 2009-07-31 |
| quantitative research methods for communication: Writing up Quantitative Research in the Social and Behavioral Sciences Fallon Fallon, 2016-07-28 The Teaching Writing series publishes user-friendly writing guides penned by authors with publishing records in their subject matter. Infused with multidisciplinary examples, humor, and a healthy dose of irreverence, Fallon helps emerging researchers successfully navigate the intellectual and emotional challenges of writing quantitative research reports. After reinforcing foundations in methodology, statistics, and writing in the first section of the book, emerging researchers work through a series of questions to construct their research report. The final section contains sample papers generated by undergraduates illustrating three major forms of quantitative research – primary data collection, secondary data analysis, and content analysis. Writing up Quantitative Research in the Social and Behavioral Sciences is appropriate for research methods classes in communication, criminology or criminal justice, economics, education, political science, psychological science, social work, and sociology. Individual students and novice researchers can also read the book as a supplement to any course or research experience that requires writing up quantitative data. “Fallon brings much-needed accessibility to the daunting world of quantitative methods. Filled with contemporary references to pop culture ... key concepts are creatively introduced.” – Diana Cohen, Associate Professor of Political Science, Central Connecticut State University “This book covers the ‘how to’ of writing research projects in a highly engaging manner. Graduate students who are preparing to work on their master’s thesis will get a lot out of this book.” – Damon Mitchell, Professor of Criminology and Criminal Justice, Central Connecticut State University “Writing up Quantitative Research in the Social and Behavioral Sciences is not your typical book. It is a MUST HAVE handbook for students in the social and behavioral sciences ...” – Carolyn Fallahi, Professor of Psychological Science, Central Connecticut State University “Kudos to Fallon for writing a very thorough and readable foundational text for beginning researchers!” – Linda Behrendt, Associate Professor of Human Development and Family Studies, Indiana State University Marianne Fallon, Ph.D., is an Associate Professor of Psychological Science at Central Connecticut State University and has taught undergraduate Research Methods for over 10 years. A recipient of the Connecticut State University Trustees Teaching Award, she has mentored many emerging researchers, several of whom have won local and regional research awards and have published their research.div |
| quantitative research methods for communication: Innovative Methods in Media and Communication Research Sebastian Kubitschko, Anne Kaun, 2016-12-26 This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich. |
| quantitative research methods for communication: Mass Communication Research Methods Anders Hansen, 2009-02-03 This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption. |
| quantitative research methods for communication: Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon, Immy Holloway, 2005-06-29 A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process. |
| quantitative research methods for communication: Media Research Methods Barrie Gunter, 2000-02-11 In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this |
| quantitative research methods for communication: Communication Research G. M. du Plooy, 2002 Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values. |
| quantitative research methods for communication: Mixed Methodology Abbas Tashakkori, Charles Teddlie, 1998-06-24 Authors Abbas Tashakkori and Charles Teddlie explore the most resourceful way to combine qualitative and quantitative methodologies. Researchers wanting to learn how to think about and utilize mixed methods in their studies will find this an indispensable guide for their work. |
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paradigms and suggest that articles emphasizing descriptive quantitative methods have a higher likelihood of publication, underscoring the need for a more balanced representation of …
Quantitative Communication Research: Theories and Methods
Recognize, understand and apply communication media effects theories and methods. Understand how to use previous academic works to improve communication practices. Understand how to perform research to solve relevant questions and problems in …
Quantitative Communication Research: Review, Trends, and …
This essay summarizes the nature of the quantitative approach to communication research, discusses trends in quantitative communication over the past 20 years, and expresses concerns over research practices with the goal of providing constructive suggestions for improving the state of …
A Hands-On Approach - Oxford University Press
Oxford. essiiIntroductionThe following student workbook has been designed to help you prepare to teach a course in quantitative research methods using Jason S. Wrench, Candice Thomas- Maddox, Virginia Peck Richmond, and James C. McCroskey’s Quantitative Research Methods for Communication: A Hands-On Approach (4th edition) published by Oxfo.
Quantitative Research Methods
CONTENTS. Preface vii. chapter 1 An Introduction to Communication Research 1. chapter 2 Empirical Research 11. chapter 3 Research Ethics 23. CHAPTER 4 Searching for Previous Research and APA Style 42 chapter 5 Research Structure and Literature Reviews 75. CHAPTER 6 Variables 103.
Quantitative Communication Research: Theories and Methods
Know the main theories and authors of mass communication research. Address key questions about media and communication. Know what are the main quantitative methods for communication research. Design quantitative research and integrate it into the appropriate theoretical and methodological frameworks. Clearly state research questions
Three Types of Communication Research Methods: Quantitative …
This chapter presents a brief overview of the three types of communication research methods being applied in development communication settings: quantitative, qualitative, and participatory.
COM 408: Quantitative Research Methods in Communication
This class is an introduction to quantitative research methods and basic statistics. The majority of the course focuses on how statistics are calculated; using and understanding SPSS for Windows as a statistical software package; understanding the substantive meaning of statistical results; and being able to describe these results in writing.
Quantitative Research Methods COMM 5185 - Communication …
conceptualize a research problem and develop a number of complementary design, measurement, and data collection approaches to bring evidence to bear on the problem.
Quantitative Research Methods For Communication A Hands …
Methods for Communication A Hands On Approach is a comprehensive and engaging guide to quantitative research Drawing on their extensive research and teaching experience in the field of communication authors Jason S Wrench Candice Thomas
Quantitative Methods in Communication Research CMST 2A03 …
This course introduces you to key quantitative research methods used in the social sciences and humanities, but with an emphasis on specific approaches that are related to human communication. You will learn about the value of the “tools” of research.
Introduction to Communication Research Methods
The primary goals of this course are to help you become a knowledgeable consumer and a limited producer of communication research as you develop skills in gathering, organizing, interpreting and presenting research information using competent and ethically defensible methods.
Mary Beth Oliver, Bellisario Professor of Media Studies,
Quantitative Research Methods in Communication. This textbook is an advanced introduction to quantitative methods for students in communication and allied social science...
COMM 550: Research Methods in Communication I
COMM 550, Quantitative Research Methods in Communication, is designed to introduce students to the basics of quantitative communication research. As such, it covers essential ideas in theory, hypothesis generation, research design, instrumentation, data collection, and data analysis.
Research Methods in Communication
Research Methods in Communication. Taken from: Social Research Methods: Qualitative and Quantitative Approaches, Seventh Edition by W. Lawrence Neuman. Doing Survey Research: A Guide to...
Quantitative Methods/Communication Research (CMST 487/508)
The purpose of this graduate course is to familiarize you to quantitative research methods for the study of communication. This course will cover different research designs (e.g., content analysis, survey, experiment), procedures, and the use of descriptive and basic analytical statistics.
CONTENTS: COMMUNICATION RESEARCH METHODS SYLLABUS …
to understand how to develop the methods (including the use of human subjects) and analysis procedures necessary to answer research questions or test hypotheses to analyze data, interpret qualitative and quantitative research findings, and complete the methods, discussion, and conclusions sections of a research paper
COMM 550: Quantitative Research Methods in Communication
COMM 550, Quantitative Research Methods in Communication, is designed to introduce you to the process of conducting quantitative research in communication. This process begins with the development of an initial focal point or idea (based on everyday observation, prior research, and
Comparison of Quantitative and Qualitative Research …
Quantitative methods require the researcher to use a pre-constructed stand ardised instrument or pre-determined response categories into which the partici pants' varying perspectives and experiences are expected to fit.
Review of Research Methods in Communication Disorders
Method: Qualitative, quantitative, and mixed-methods ap-proaches to data are described, and the various designs and strategies of inquiry that are most commonly used in the field of communication disorders are outlined.
How ‘Qualitable’ is Qualitative research in Media and Communication …
paradigms and suggest that articles emphasizing descriptive quantitative methods have a higher likelihood of publication, underscoring the need for a more balanced representation of qualitative and quantitative approaches in communication research. Key Words: qualitative, quantitative, mixed-methods, descriptive, correlation,
