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| nudge improving decisions about health wealth and happiness: Nudge Richard H. Thaler, Cass R. Sunstein, 2008-01-01 Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice. |
| nudge improving decisions about health wealth and happiness: An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge Mark Egan, 2017-07-05 When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument. |
| nudge improving decisions about health wealth and happiness: Misbehaving: The Making of Behavioral Economics Richard H. Thaler, 2015-05-11 Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award |
| nudge improving decisions about health wealth and happiness: Too Much Information Cass R. Sunstein, 2022-02-15 The New York Times–bestselling co-author of Nudge explores how more information can make us happy or miserable—and why we sometimes avoid it but sometimes seek it out. How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought on our way into the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize “the right to know,” but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it. Government should require companies, employers, hospitals, and others to disclose information not because of a general “right to know” but when the information in question would significantly improve people's lives. Of course, says Sunstein, we are better off with stop signs, warnings on prescription drugs, and reminders about payment due dates. But sometimes less is more. What we need is more clarity about what information is actually doing or achieving. |
| nudge improving decisions about health wealth and happiness: Nudging Health I. Glenn Cohen, Holly Fernandez Lynch, Christopher T. Robertson, 2016-12 Zamzow, Richard J. Zeckhauser--Jon S. Vernick, Johns Hopkins Bloomberg School of Public Health, coeditor of Reducing Gun Violence in America: Informing Policy with Evidence and Analysis Springer Journal |
| nudge improving decisions about health wealth and happiness: The Economics of Nudge Cass R. Sunstein, Lucia A. Reisch, 2017 |
| nudge improving decisions about health wealth and happiness: Why Nudge? Cass R. Sunstein, 2014-03-25 The best-selling author of Simpler offers an argument for protecting people from their own mistakes. |
| nudge improving decisions about health wealth and happiness: Quasi Rational Economics Richard H. Thaler, 1994-01-04 Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions. |
| nudge improving decisions about health wealth and happiness: Sway Ori Brafman, Rom Brafman, 2009-06-02 A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. |
| nudge improving decisions about health wealth and happiness: The Winner's Curse Richard H. Thaler, 2012-06-26 Winner of the Nobel Memorial Prize in Economic Sciences Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers—they pay too much and suffer the winner's curse—why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them. |
| nudge improving decisions about health wealth and happiness: Inside the Nudge Unit David Halpern, 2015-08-27 With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story. |
| nudge improving decisions about health wealth and happiness: Nudge Richard H. Thaler, Cass R. Sunstein, 2009 Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read. |
| nudge improving decisions about health wealth and happiness: Advances in Behavioral Finance Richard H. Thaler, 1993-08-19 Modern financial markets offer the real world's best approximation to the idealized price auction market envisioned in economic theory. Nevertheless, as the increasingly exquisite and detailed financial data demonstrate, financial markets often fail to behave as they should if trading were truly dominated by the fully rational investors that populate financial theories. These markets anomalies have spawned a new approach to finance, one which as editor Richard Thaler puts it, entertains the possibility that some agents in the economy behave less than fully rationally some of the time. Advances in Behavioral Finance collects together twenty-one recent articles that illustrate the power of this approach. These papers demonstrate how specific departures from fully rational decision making by individual market agents can provide explanations of otherwise puzzling market phenomena. To take several examples, Werner De Bondt and Thaler find an explanation for superior price performance of firms with poor recent earnings histories in the tendencies of investors to overreact to recent information. Richard Roll traces the negative effects of corporate takeovers on the stock prices of the acquiring firms to the overconfidence of managers, who fail to recognize the contributions of chance to their past successes. Andrei Shleifer and Robert Vishny show how the difficulty of establishing a reliable reputation for correctly assessing the value of long term capital projects can lead investment analysis, and hence corporate managers, to focus myopically on short term returns. As a testing ground for assessing the empirical accuracy of behavioral theories, the successful studies in this landmark collection reach beyond the world of finance to suggest, very powerfully, the importance of pursuing behavioral approaches to other areas of economic life. Advances in Behavioral Finance is a solid beachhead for behavioral work in the financial arena and a clear promise of wider application for behavioral economics in the future. |
| nudge improving decisions about health wealth and happiness: Sludge Cass R. Sunstein, 2021-09-07 How we became so burdened by red tape and unnecessary paperwork, and why we must do better. We've all had to fight our way through administrative sludge--filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up--and lose a promised outcome: a visa, a job, a permit, an educational opportunity, necessary medical help. In this lively and entertaining look at the terribleness of sludge, Sunstein explains what we can do to reduce it. Because of sludge, Sunstein, explains, too many people don't receive benefits to which they are entitled. Sludge even prevents many people from exercising their constitutional rights--when, for example, barriers to voting in an election are too high. (A Sludge Reduction Act would be a Voting Rights Act.) Sunstein takes readers on a tour of the not-so-wonderful world of sludge, describes justifications for certain kinds of sludge, and proposes Sludge Audits as a way to measure the effects of sludge. On balance, Sunstein argues, sludge infringes on human dignity, making people feel that their time and even their lives don't matter. We must do better. |
| nudge improving decisions about health wealth and happiness: Nudge (Summary) Cass R. Sunstein, 2008 GetAbstract Summary: Get the key points from this book in less than 10 minutes. In this lovely, useful book, Richard Thaler and Cass Sunstein examine choices, biases and the limits of human reasoning from a variety of perspectives. They often amuse by disclosing how they have fallen victim to the limitations of thought that they are describing. The fact that these educated, articulate professionals can fool themselves so often demonstrates how tough it is to think clearly, a point the authors emphasize and even repeat. Humans fall prey to systematic errors of judgment, but you can harness this problematic tendency productively, including by helping others make better decisions. Some of the authors' suggestions may not be practical, but many are? and all are interesting. getAbstract recommends this book to anyone who wants to know how to shape responsible decisions. Book Publisher: Penguin. |
| nudge improving decisions about health wealth and happiness: Save More Tomorrow Shlomo Benartzi, 2012-04-12 One of the world’s top experts in behavioral finance offers innovative strategies for improving 401(k) plans. Half of Americans do not have access to a retirement saving plan at their workplace. Of those who do about a third fail to join. And those who do join tend to save too little and often make unwise investment decisions. In short, the 401(k) world is in crisis, and workers need help. Save More Tomorrow provides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia—and transforms them into behavioral solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes by, for example, helping employees: -Save, even if they aren’t ready to do so now, by using future enrollment. -Save more by showing them images of their future selves. -Save smarter by reshuffling the order of funds on the investment menu. Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process. |
| nudge improving decisions about health wealth and happiness: The Great Mental Models, Volume 1 Shane Parrish, Rhiannon Beaubien, 2024-10-15 Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage. |
| nudge improving decisions about health wealth and happiness: Summary: Nudge Readtrepreneur Publishing, 2018-03-07 Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein | Book Summary | Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link: http://amzn.to/2jyO48n) You make decisions every day. Learn how to make the right ones. Nudge will provide you with a system for making both simple and complex decisions. With a simple nudge, you will never make the wrong choice again. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or at the very least are better than the choices that would be made by someone else. - Richard H. Thaler and Cass R. Sunstein Through a series of examples and using the results of decades-long behavioral research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate that most of our decisions are influenced in a number of ways, which can lead us to making poor choices. By knowing how people's decisions are influenced, you will be able to learn how to make better choices and how to nudge the people around you in the right direction. Authors Richard H. Thaler Cass R. Sunstein stress the importance of understanding what influences our decision making process, in order to improve our decisions about health, wealth and happiness. P.S. Nudge is an extremely useful book that will help you make the right choices in life. By understanding the psychology behind making decisions, you will also be able to help the people around you and use this knowledge in your work. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the Buy now with 1-Click Button to Get your Copy Delivered to Your Doorstep Right Away! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2jyO48n |
| nudge improving decisions about health wealth and happiness: The Ethics of Influence Cass R. Sunstein, 2016-08-24 In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates. |
| nudge improving decisions about health wealth and happiness: Everything I Know about Life I Learned from PowerPoint Russell Davies, 2021 In the beginning was the Word. Now there's PowerPoint. It's used for weddings, warfare and webinars, for literature, lessons and law. And, of course, to tell everyone that Q4 is going to be a lot more challenging than Q3. PowerPoint is probably the most successful piece of software in history - but do you know who invented it? Or why it's banned in American courtrooms? Or which Pulitzer Prize-winning novel has a chapter entirely in PowerPoint? At its heart, PowerPoint is about presentation, theatre and culture. About how to think, create and persuade. And it's hated and loved in equal measure for reasons that tell us a lot about power and who gets to say what where. All of life is somewhere in a PowerPoint slide. Come inside to find out why. |
| nudge improving decisions about health wealth and happiness: Impeachment Cass R. Sunstein, 2017-10-30 Cass Sunstein considers actual and imaginable arguments for a president’s removal, explaining why some cases are easy and others hard, why some arguments for impeachment are judicious and others not. In direct and approachable terms, he dispels the fog surrounding impeachment so that all Americans may use their ultimate civic authority wisely. |
| nudge improving decisions about health wealth and happiness: Choosing Not to Choose Cass R. Sunstein, 2015 Cass R. Sunstein is at the forefront of developing public policy to encourage people to make better decisions. In Choosing Not to Choose he presents his most complete argument for how we should understand the value of choice, and when and how we should enable people to choose not to choose. Confronting the challenging future of data-driven decision-making, Sunstein presents a manifesto for how personalized defaults should be used to enhance our freedom and well-being. |
| nudge improving decisions about health wealth and happiness: The Smarter Screen Shlomo Benartzi, 2015-10-06 A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse. |
| nudge improving decisions about health wealth and happiness: Homer Economicus Joshua Hall, 2014-05-14 In Homer Economicus a cast of lively contributors takes a field trip to Springfield, where the Simpsons reveal that economics is everywhere. By exploring the hometown of television's first family, this book provides readers with the economic tools and insights to guide them at work, at home, and at the ballot box. Since The Simpsons centers on the daily lives of the Simpson family and its colorful neighbors, three opening chapters focus on individual behavior and decision-making, introducing readers to the economic way of thinking about the world. Part II guides readers through six chapters on money, markets, and government. A third and final section discusses timely topics in applied microeconomics, including immigration, gambling, and health care as seen in The Simpsons. Reinforcing the nuts and bolts laid out in any principles text in an entertaining and culturally relevant way, this book is an excellent teaching resource that will also be at home on the bookshelf of an avid reader of pop economics. |
| nudge improving decisions about health wealth and happiness: Behavioural Public Policy Adam Oliver, 2013-10-24 In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns. |
| nudge improving decisions about health wealth and happiness: Zero Belly Diet David Zinczenko, 2014-12-30 NEW YORK TIMES BESTSELLER Zero Belly Diet is the revolutionary new plan to turn off your fat genes and help keep you lean for life! Nutrition expert David Zinczenko—the New York Times bestselling author of the Abs Diet series, Eat This, Not That! series, and Eat It to Beat It!—has spent his entire career learning about belly fat—where it comes from and what it does to us. And what he knows is this: There is no greater threat to you and your family—to your health, your happiness, even your financial future. Yes, you can: Change your destiny. Overcome your fat genes. Strip away belly fat and finally attain the lean, strong, healthy body you’ve always wanted. With Zero Belly Diet, David Zinczenko reveals explosive new research that explains the mystery of why some of us stay thin, and why some can’t lose weight no matter how hard we try. He explains how some foods turn our fat genes on—causing seemingly irreversible weight gain—and uncovers the nine essential power foods that act directly on those switches, turning them to “off” and allowing for easy, rapid, and sustainable weight loss. And he shows how these foods help heal your digestive system, keeping those gene switches turned off and setting you up for a lifetime of leanness. Other diets can help you lose weight, but only the Zero Belly diet attacks fat on a genetic level, placing a bull’s-eye on the fat cells that matter most: visceral fat, the type of fat ensconced in your belly. These fat cells act like an invading army, increasing inflammation and putting you at risk for diabetes, Alzheimer’s, arthritis, heart disease, and cancer. Visceral fat can also can alter your hormone levels, erode muscle tissue, increase your chances of depression, and destroy your sex drive. But you can turn the odds in your favor. Zero Belly Diet shows you how to deactivate your fat genes, rev up your metabolism, banish bloat, and balance your digestive health, allowing you to easily build lean, strong stomach muscle and strip away unwanted belly fat without sacrificing calories or spending hours at the gym. The result: weight loss that is easier, faster, more lasting, and more delicious than you’d ever imagine. You’ll be stunned and inspired by the results of an amazing 500-person test panel—men and women who lost weight quickly, and with ease, following the Zero Belly diet. In just the first 14 days: Bob McMicken, 51, lost 16.3 pounds Kyle Cambridge, 28, lost 15 pounds Martha Chesler, 54, lost 11 pounds Matt Brunner, 43, lost 14 pounds Zero Belly Diet features a week-by-week menu plan, fifty tasty recipes, and a handy shopping list that leads to a minimum of cooking and plenty of feasting. Best of all, Zero Belly Diet offers something more: freedom. Freedom from bloating, freedom from food deprivation, freedom from weight loss fads, freedom from stress. So say goodbye to your paunch and hello to a happier, healthier you! |
| nudge improving decisions about health wealth and happiness: The Self Illusion Bruce Hood, 2012-06-15 Most of us believe that we are unique and coherent individuals, but are we? The idea of a self has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the group in the East, feel fulfilled and purposeful. This experience seems incredibly real but a wealth of recent scientific evidence reveals that this notion of the independent, coherent self is an illusion - it is not what it seems. Reality as we perceive it is not something that objectively exists, but something that our brains construct from moment to moment, interpreting, summarizing, and substituting information along the way. Like a science fiction movie, we are living in a matrix that is our mind. In The Self Illusion, Dr. Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. He explains that self is the product of our relationships and interactions with others, and it exists only in our brains. The author argues, however, that though the self is an illusion, it is one that humans cannot live without. But things are changing as our technology develops and shapes society. The social bonds and relationships that used to take time and effort to form are now undergoing a revolution as we start to put our self online. Social networking activities such as blogging, Facebook, Linkedin and Twitter threaten to change the way we behave. Social networking is fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships is outstripping the same selection processes that shaped our self prior to the internet era. This book ventures into unchartered territory to explain how the idea of the self will never be the same again in the online social world. |
| nudge improving decisions about health wealth and happiness: The Ten Types of Human Dexter Dias, 2017-06-01 The inspiration behind the hit podcast THE 100 TYPES OF HUMAN with DEXTER DIAS and BBC 5 Live host NIHAL ARTHANAYAKE 'This book is the one. Think Sapiens and triple it.' - Julia Hobsbawm, author of Fully Connected _______________________________ We all have ten types of human in our head. They're the people we become when we face life's most difficult decisions. We want to believe there are things we would always do - or things we never would. But how can we be sure? What are our limits? Do we have limits? The Ten Types of Human is a pioneering examination of human nature. It looks at the best and worst that human beings are capable of, and asks why. It explores the frontiers of the human experience, uncovering the forces that shape our thoughts and actions in extreme situations. From courtrooms to civil wars, from Columbus to child soldiers, Dexter Dias takes us on a globe-spanning journey in search of answers, touching on the lives of some truly exceptional people. Combining cutting-edge neuroscience, social psychology and human rights research, The Ten Types of Human is a provocative map to our hidden selves. It provides a new understanding of who we are - and who we can be. _______________________________ 'The Ten Types of Human is a fantastic piece of non-fiction, mixing astonishing real-life cases with the latest scientific research to provide a guide to who we really are. It's inspiring and essential.' - Charles Duhigg, author of The Power of Habit 'I emerged from this book feeling better about almost everything... a mosaic of faces building into this extraordinary portrait of our species.' - Guardian 'Uplifting and indispensable.' - Howard Cunnell _______________________________ What readers are saying about 'the most important book in years': 'utterly compelling...this one comes with a warning - only pick it up if you can risk not putting it down' - Wendy Heydorn on Amazon, 5 stars 'one of the most remarkable books I've read... I can genuinely say that it has changed the way I view the world' - David Jones on Amazon, 5 stars 'Essential reading for anyone wishing to understand the human condition... a thrilling and beautifully crafted book' - Wasim on Amazon, 5 stars 'This is the most important book I have read in years' - Natasha Geary on Amazon, 5 stars 'an important and fascinating read... It will keep you glued to the page' - Hilary Burrage on Amazon, 5 stars 'a journey that I will never forget, will always be grateful for, and I hope will help me question who I am... a work of genius' - Louise on Amazon, 5 stars 'This is a magnificent book that will capture the interest of every type of reader... one of those rare and special books that demand rereading' - Amelia on Amazon, 5 stars 'I simply couldn't put it down... one of the most significant books of our time' - Jocelyne Quennell on Amazon, 5 stars 'Read The Ten Types of Human and be prepared to fall in love' - Helen Fospero on Amazon, 5 stars |
| nudge improving decisions about health wealth and happiness: What Your Customer Wants and Can't Tell You Melina Palmer, 2021-05-13 Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants |
| nudge improving decisions about health wealth and happiness: Irrationally Yours Dr. Dan Ariely, 2015-05-19 Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex? In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life. |
| nudge improving decisions about health wealth and happiness: The Seven Habits of Highly Effective People Stephen R. Covey, 1997 A revolutionary guidebook to achieving peace of mind by seeking the roots of human behavior in character and by learning principles rather than just practices. Covey's method is a pathway to wisdom and power. |
| nudge improving decisions about health wealth and happiness: Summary of Nudge Readtrepreneur Publishing, 2019-05-24 Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) You make decisions every day. Learn how to make the right ones. Nudge will provide you with a system for making both simple and complex decisions. With a simple nudge, you will never make the wrong choice again. (Note: This summary is wholly written and published by readtrepreneur. It is not affiliated with the original author in any way) The false assumption is that almost all people, almost all of the time, make choices that are in their best interest or at the very least are better than the choices that would be made by someone else. - Richard H. Thaler and Cass R. Sunstein Through a series of examples and using the results of decades-long behavioral research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate that most of our decisions are influenced in a number of ways, which can lead us to making poor choices. By knowing how people's decisions are influenced, you will be able to learn how to make better choices and how to nudge the people around you in the right direction. Authors Richard H. Thaler Cass R. Sunstein stress the importance of understanding what influences our decision making process, in order to improve our decisions about health, wealth and happiness. P.S. Nudge is an extremely useful book that will help you make the right choices in life. By understanding the psychology behind making decisions, you will also be able to help the people around you and use this knowledge in your work. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the Buy now with 1-Click Button to Grab your Copy Right Away! Why Choose Us, Readtrepreneur? - Highest Quality Summaries - Delivers Amazing Knowledge - Awesome Refresher - Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. |
| nudge improving decisions about health wealth and happiness: Success and Luck Robert H. Frank, 2017-09-26 From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies. |
| nudge improving decisions about health wealth and happiness: 15 Things You Should Give Up to Be Happy Luminita D. Saviuc, 2016-03-08 Based on a phenomenally popular blog post, a simple and counterintuitive approach to finding true joy When Luminita Saviuc, founder the PurposeFairy blog, posted a list of things to let go in order to be happy, she had no idea that it would go viral, shared more than 1.2 million times and counting. Based on that inspiring post, this heartfelt book gives readers permission to give up--that is, to let go of the bad habits that are holding them back from achieving authentic happiness and living their best lives. Lessons include: · Give Up the Past · Give Up Your Limiting Beliefs · Give Up Blaming Others · Give Up the Need to Always Be Right · Give Up Labels · Give Up Attachment Simple yet wise, and informed by the author's own inspiring personal journey, this liberating little book presents a fresh twist on happiness advice: take a step back to reflect, and give yourself permission to let things go. Includes a foreword by Vishen Lakhiani, New York Times-bestselling author of The Code of the Extraordinary Mind and founder and CEO of Mindvalley. |
| nudge improving decisions about health wealth and happiness: Social Security Policy in a Changing Environment Jeffrey R. Brown, Jeffrey B. Liebman, David A. Wise, 2009-12-15 Social Security Policy in a Changing Environment analyzes the changing economic and demographic environment in which social insurance programs that benefit elderly households will operate. It also explores how these ongoing trends will affect future beneficiaries, under both the current social security program and potential reform options. In this volume, an esteemed group of economists probes the challenge posed to Social Security by an aging population. The researchers examine trends in private sector retirement saving and health care costs, as well as the uncertain nature of future demographic, economic, and social trends—including marriage and divorce rates and female participation in the labor force. Recognizing the ambiguity of the environment in which the Social Security system must operate and evolve, this landmark book explores factors that policymakers must consider in designing policies that are resilient enough to survive in an economically and demographically uncertain society. |
| nudge improving decisions about health wealth and happiness: Nudge, Nudge, Think, Think Peter John, Sarah Cotterill, Liz Richardson, Alice Moseley, Graham Smith, Gerry Stoker, Corinne Wales, Hanhua Liu, Hisako Nomura, 2013-05-02 How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal. |
| nudge improving decisions about health wealth and happiness: The Behavioral Foundations of Public Policy Eldar Shafir, 2013 Includes bibliographical references and index. |
| nudge improving decisions about health wealth and happiness: Simpler Cass R. Sunstein, 2013-04-09 Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish. |
| nudge improving decisions about health wealth and happiness: Nudge , 2010 |
| nudge improving decisions about health wealth and happiness: An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge Mark Egan, 2017-07-05 When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument. |
Nudge: Improving Decisions About Health, Wealth and Happiness…
1 Dec 2008 · Nudge: Improving Decisions About Health, Wealth, and Happiness. Richard H. Thaler and Cass R. Sunstein; New Haven: Yale University Press, 2008, 293 pages. Freedom …
Nudge: Improving Decisions About Health, Wealth and Happiness
5 Mar 2009 · Buy Nudge: Improving Decisions About Health, Wealth and Happiness 1 by Thaler, Richard H., Sunstein, Cass R (ISBN: 9780141040011) from Amazon's Book Store. Everyday …
Nudge: Improving decisions about health, wealth, and happiness.
Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique …
Nudge: Improving Decisions About Health, Wealth, and Happiness ...
24 Feb 2009 · Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – February 24, 2009 by Richard H. Thaler (Author), Cass R. Sunstein (Author) 4.3 4.3 out of 5 …
Nudge : Improving Decisions about Health, Wealth, and Happiness
Nudge: Improving Decisions about Health, Wealth, and Happiness. Richard H. Thaler, Cass R. Sunstein. Yale University Press, Jan 1, 2008 - Business & Economics - 293 pages. A New...
Nudge: Improving Decisions About Health, Wealth, and Happiness - Goodreads
8 Apr 2008 · From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions. New York Times bestseller. Named …
Nudge: Improving Decisions About Health, Wealth, and Happiness…
Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes …
Nudge : improving decisions about health, wealth, and happiness
15 Apr 2021 · Nudge : improving decisions about health, wealth, and happiness. by. Thaler, Richard H., 1945-. Publication date. 2009. Topics. Economics -- Psychological aspects, …
Nudge - Penguin Books UK
This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and …
Nudge by Richard H. Thaler, Cass R Sunstein | Waterstones
25 Aug 2022 · This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, …
Nudge: Improving Decisions About Health, Wealth and Happiness…
1 Dec 2008 · Nudge: Improving Decisions About Health, Wealth, and Happiness. Richard H. Thaler and Cass R. Sunstein; New Haven: Yale University Press, 2008, 293 pages. Freedom …
Nudge: Improving Decisions About Health, Wealth and Happiness
5 Mar 2009 · Buy Nudge: Improving Decisions About Health, Wealth and Happiness 1 by Thaler, Richard H., Sunstein, Cass R (ISBN: 9780141040011) from Amazon's Book Store. Everyday …
Nudge: Improving decisions about health, wealth, and happiness.
Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique …
Nudge: Improving Decisions About Health, Wealth, and Happiness ...
24 Feb 2009 · Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – February 24, 2009 by Richard H. Thaler (Author), Cass R. Sunstein (Author) 4.3 4.3 out of 5 …
Nudge : Improving Decisions about Health, Wealth, and Happiness
Nudge: Improving Decisions about Health, Wealth, and Happiness. Richard H. Thaler, Cass R. Sunstein. Yale University Press, Jan 1, 2008 - Business & Economics - 293 pages. A New...
Nudge: Improving Decisions About Health, Wealth, and Happiness - Goodreads
8 Apr 2008 · From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions. New York Times bestseller. Named …
Nudge: Improving Decisions About Health, Wealth, and Happiness…
Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes …
Nudge : improving decisions about health, wealth, and happiness
15 Apr 2021 · Nudge : improving decisions about health, wealth, and happiness. by. Thaler, Richard H., 1945-. Publication date. 2009. Topics. Economics -- Psychological aspects, …
Nudge - Penguin Books UK
This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and …
Nudge by Richard H. Thaler, Cass R Sunstein | Waterstones
25 Aug 2022 · This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, …
