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| media impact an introduction to mass media: Media/Impact: An Introduction to Mass Media Shirley Biagi, 2016-01-01 From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
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| media impact an introduction to mass media: Media/Impact: An Introduction to Mass Media, Enhanced Shirley Biagi, 2010-04-01 Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| media impact an introduction to mass media: Media Impact: An Introduction to Mass Media, 2013 Update Shirley Biagi, 2012-04-03 Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| media impact an introduction to mass media: The SAGE International Encyclopedia of Mass Media and Society Debra L. Merskin, 2019-11-12 The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society. |
| media impact an introduction to mass media: Social Media and Society Regina Luttrell, Adrienne A. Wallace, 2024-07-01 Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. |
| media impact an introduction to mass media: Media Today Joseph Turow, 2011-09-22 Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e. |
| media impact an introduction to mass media: The Internet and the Mass Media Lucy Küng, Robert G Picard, Ruth Towse, 2008-05-14 This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration. - Heinz-Werner Nienstedt, President, European Media Management Education Association This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently. - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work. |
| media impact an introduction to mass media: Media & Culture Richard Campbell, Christopher R. Martin, Bettina Fabos, 2002 Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index. |
| media impact an introduction to mass media: Introduction to Mass Communication J. Black, J. Bryant, 1992-01 |
| media impact an introduction to mass media: Media/Impact: an Introduction to Mass Media Shirley Biagi, 2005-03 This is the B&W version offered through the Alternative Select - Freedom Titles program. Please contact your Custom Editor to order and for additional details. |
| media impact an introduction to mass media: Media of Mass Communication John Vivian, 2012-02-03 Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. |
| media impact an introduction to mass media: Mass Media Research Roger D. Wimmer, Joseph R. Dominick, 2006 MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet. |
| media impact an introduction to mass media: Global Perspectives on the Impact of Mass Media on Electoral Processes Aririguzoh, Stella Amara, 2021-03-18 The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies. |
| media impact an introduction to mass media: Understanding Media Marshall McLuhan, 2016-09-04 When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. |
| media impact an introduction to mass media: Comparing Mass Media in Established Democracies L. Müller, 2014-09-10 This book examines the contribution of mass media to modern democracies, in comparative perspective. Part I deals with the conceptualization and implementation of a systematic framework to assess democratic media performance, both in terms of media systems and content. Part II studies media effects on the quality of democracy. |
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| media impact an introduction to mass media: McQuail's Mass Communication Theory Denis McQuail, 2005-05-20 This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. |
| media impact an introduction to mass media: American Media History Anthony R. Fellow, 2021-08-16 American Media History is the story of a nation and of the events in the long battle to disseminate information, entertainment, and opinion in a democratic society. It is the story of the men and women whose inventions, ideas, and struggles shaped the nation and its media system and fought to keep both free. The text is organized chronologically and emphasizes the role the press played in the American Revolution to the present. Each chapter presents a story about media development, featuring a colorful and impressive cast of characters that includes, among others, James Franklin, Ida Tarbell, Bob Woodward, Margaret Bourke-White, Walter Cronkite, and Tarana Burke. Some of the players set standards for aspiring media professionals and others reveal tales of triumph, deceit, and the undeniable importance of freedom of speech and a free press. The fourth edition features new chapters that cover women's rights, civil rights movements, significant moments in media history (such as 9/11 and the 2020 pandemic), fake news, bias news, and the social media presences of Barack Obama and Donald J. Trump. The text includes a streamlined introductory chapter, expanded coverage of women journalists during the Civil War, new American Media Profiles and timelines, new chapter opening quotations from famous communicators, and probing History Matters boxes that relate historical events and effects to the present day. At once an enjoyable and highly compelling text, American Media History is ideal for introductory courses in journalism, mass communication, and media history. |
| media impact an introduction to mass media: Health Communication and Mass Media Dr Benjamin R Bates, Dr Rukhsana Ahmed, 2013-07-28 Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields. |
| media impact an introduction to mass media: The Handbook of Media and Mass Communication Theory Robert S. Fortner, P. Mark Fackler, 2014-03-10 The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes |
| media impact an introduction to mass media: An Introduction to the Effects of Mass Media Roger Haney, 2024-02-06 This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media. |
| media impact an introduction to mass media: The Circuit of Mass Communication David Miller, Jenny Kitzinger, Peter Beharrell, 1998-01-29 This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics. |
| media impact an introduction to mass media: Theory and Research in Mass Communication David K. Perry, 2001-11-01 This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society. |
| media impact an introduction to mass media: Media Today Joseph Turow, 2016-10-04 Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media. |
| media impact an introduction to mass media: Communism, Capitalism and the Mass Media Colin Sparks, Anna Reading, 1997-12-08 Colin Sparks provides a challenging reassessment of the impact of the collapse of communism on the media systems of Eastern Europe. He analyzes both the changes themselves and their implications for the ways in which we think about the mass media, while also demonstrating that most of the orthodox accounts of the end of communism are seriously flawed. There are much greater continuities between the old system and the new than are captured by the theories that argue that there has been a radical and fundamental change. Instead of marking the end of critical inquiry or the end of history, as some have suggested, Sparks argues that the collapse of the communist systems demonstrates how very limited and frequently incorrect the main ways of discussing the mass media are. He concludes with a provocative discussion of the ways in which we need to modify our thinking in the light of these developments. |
| media impact an introduction to mass media: Introduction To Mass Media M. H. Syed, 2006-01-01 Mass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field. |
| media impact an introduction to mass media: Mass Media Revolution J. Charles Sterin, 2012 Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs |
| media impact an introduction to mass media: Mass Media, Politics and Democracy John Street, 2010-12-09 This widely used and popular text provides a broad-ranging analysis of the relationship between the media and politics. Revised and updated throughout, this second edition includes coverage of the mediatization of politics; of E-politics and governance; of the impact of 'reality TV'; and of issues raised by the reporting of war in Iraq. |
| media impact an introduction to mass media: Converging Media John Vernon Pavlik, Shawn McIntosh, 2014 Converging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media. |
| media impact an introduction to mass media: Public Policy and the Mass Media Sigrid Koch-Baumgarten, Katrin Voltmer, 2010-02-25 The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions under which the media might, or might not, play a role in the policy process and what the nature of their influence is. Bringing together conceptual and methodological approaches from both political science and communications studies, this book presents an interdisciplinary perspective. It presents empirical evidence of the processes involved in the interaction between mass communication and policy and features case studies from Western Europe and the US and across different policy fields. The book will be of interest to students of public policy, political communication and comparative politics. |
| media impact an introduction to mass media: U.S. History P. Scott Corbett, Volker Janssen, John M. Lund, Todd Pfannestiel, Sylvie Waskiewicz, Paul Vickery, 2024-09-10 U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender. |
| media impact an introduction to mass media: The Dynamics of Mass Communication Joseph R. Dominick, 2009 |
| media impact an introduction to mass media: Mass Media and American Politics Doris A. Graber, Johanna Dunaway, 2017-07-20 This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. |
| media impact an introduction to mass media: The Media and Globalization Terhi Rantanen, 2005 In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media. |
| media impact an introduction to mass media: Mass Media Research Wimmer, Dominick, 1990-12 |
| media impact an introduction to mass media: The Basics of Media Writing Scott A. Kuehn, Andrew Lingwall, 2016-12-08 The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format. |
| media impact an introduction to mass media: The Whole World Is Watching Todd Gitlin, 2003-05 New preface for this classic of media studies. One of the founders of SDS describes the response of the various news organizations and arrives at the way the New Left came to be characterized. |
| media impact an introduction to mass media: Media Research Methods Barrie Gunter, 2000-02-11 In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this |
| media impact an introduction to mass media: Mass Media James B. Martin, 2002 Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes. |
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