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| glencoe sports and entertainment marketing: Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition McGraw Hill, 2004-04-13 Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities! |
| glencoe sports and entertainment marketing: Sports and Entertainment Marketing Ken Kaser, Dotty Boen Oelkers, 2001 Welcome to Sports and Entertainment Marketing. You have decided to embark on an exciting journey. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Sports and entertainment are important parts of our modern economy. Fans and companies spend billions of dollars each year on sports. Entertainment is one of the largest exports from the United States to the rest of the world. This book will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. - To the student. |
| glencoe sports and entertainment marketing: Sports and Entertainment Marketing Ken Kaser, Dotty Boen Oelkers, 2008 This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation. |
| glencoe sports and entertainment marketing: Sports and Entertainment Marketing Ken Kaser, Dotty B. Oelkers, 2020-01-10 |
| glencoe sports and entertainment marketing: Sport Marketing Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, William A. Sutton, 2021-03-12 This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace-- |
| glencoe sports and entertainment marketing: Sports and Entertainment Marketing Kaser, Oelkers, 2004-08 |
| glencoe sports and entertainment marketing: Plugged in Patti M. Valkenburg, Jessica Taylor Piotrowski, 2017-01-01 Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z |
| glencoe sports and entertainment marketing: Man, Play, and Games Roger Caillois, 2001 According to Roger Caillois, play is an occasion of pure waste. In spite of this - or because of it - play constitutes an essential element of human social and spiritual development. In this study, the author defines play as a free and voluntary activity that occurs in a pure space, isolated and protected from the rest of life. |
| glencoe sports and entertainment marketing: Marketing Essentials Lois Farese, 1990-04 Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. |
| glencoe sports and entertainment marketing: Managing People in Sport Organizations Tracy Taylor, Alison Doherty, Peter McGraw, 2015-01-09 Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to respond to contemporary challenges and to develop a sustainable performance culture. Drawing on well-established conceptual frameworks and current empirical research, the book systematically covers every key area of HRM theory and practice, including: recruitment training and development performance management and appraisal motivation and reward organizational culture employee relations diversity managing change This new edition also includes expanded coverage of social media, volunteers, and individuals within organizations, and is supported with a new companion website carrying additional resources for students and instructors, including PowerPoint slides, exam questions and useful web links. No other book offers such an up-to-date introduction to core concepts and key professional skills in HRM in sport, and therefore Managing People in Sport Organizations is essential reading for any sport management student or any HR professional working in sport. |
| glencoe sports and entertainment marketing: Marketing Essentials, Impact Simulation McGraw-Hill Education, 2001-05-08 Sports and entertainment marketing continues to be one of the fastest-growing careers in the United States. Impact! Inc. places your students right in the center of the action. |
| glencoe sports and entertainment marketing: Sport, Peace, and Development Keith Gilbert, Will Bennett, 2012 |
| glencoe sports and entertainment marketing: Experiential Marketing Shaz Smilansky, 2009-02-03 Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students. |
| glencoe sports and entertainment marketing: Brands of Faith Mara Einstein, 2007-09-14 Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion. |
| glencoe sports and entertainment marketing: Cross-Cultural Aspects of Tourism and Hospitality Erdogan Koc, 2020-09-03 Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality. |
| glencoe sports and entertainment marketing: Fundamentals of Sport Marketing Brenda G. Pitts, David K. Stotlar, 2013 Fundamentals of Sport Marketing has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers. |
| glencoe sports and entertainment marketing: Marketing Essentials, Marketing Research Workbook, Student Edition McGraw-Hill Education, 2005-05-09 Market Research Project Workbook Student Edition |
| glencoe sports and entertainment marketing: Sport, Culture and the Media David Rowe, 2003-12-16 Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.” International Review of Cultural Studies “A thoroughly worthwhile read and an excellent addition to the growing literature on media sport” Sport, Education and Society Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including: Expanded material on new media sport and technology developments Updated coverage of political economy, including major changes in the ownership of sports broadcasting New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship. The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. |
| glencoe sports and entertainment marketing: The Marketing of Ideas and Social Issues Seymour H. Fine, 1981 |
| glencoe sports and entertainment marketing: Essentials of Marketing Paul Baines, Chris Fill, Kelly Page, 2013 Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers. |
| glencoe sports and entertainment marketing: New Media Campaigns and the Managed Citizen Philip N. Howard, 2006 A critical assessment of the role that information technologies have come to play in contemporary campaigns. |
| glencoe sports and entertainment marketing: Routledge Handbook of Sports Event Management Milena M. Parent, Jean-Loup Chappelet, 2017-07-14 From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events. |
| glencoe sports and entertainment marketing: YouTube Jean Burgess, Joshua Green, 2013-04-16 YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies. |
| glencoe sports and entertainment marketing: IEG Sponsorship Sourcebook , 2005 |
| glencoe sports and entertainment marketing: The On-Demand Brand Rick MATHIESON, 2010-05-01 Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button. |
| glencoe sports and entertainment marketing: Media and the American Mind Daniel J. Czitrom, 1982 In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments |
| glencoe sports and entertainment marketing: Dale Earnhardt Triumph Books, 2001-03-19 Farewell to a legend. |
| glencoe sports and entertainment marketing: Sports and Entertainment Marketing Ken Kaser, Dotty B. Oelkers, 2015-01-01 SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| glencoe sports and entertainment marketing: Adorno on Popular Culture Robert Winston Witkin, 2003 Unpacks Adorno's critique of popular culture in an engagingly, looking at the development of theories of authority, commodification and negative dialectics. Goes on to consider Adorno's writing on specific aspects of popular culture. |
| glencoe sports and entertainment marketing: How the World Changed Social Media Daniel Miller, Elisabetta Costa, Nell Haynes, Tom McDonald, Razvan Nicolescu, Jolynna Sinanan, Juliano Spyer, Shriram Venkatraman, Xinyuan Wang, 2016-02-29 How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences |
| glencoe sports and entertainment marketing: Essentials of Business Communication Mary Ellen Guffey, 2004 This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics. |
| glencoe sports and entertainment marketing: Digital Advertising Shelly Rodgers, Esther Thorson, 2017-02-17 Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| glencoe sports and entertainment marketing: The Media Book Chris Newbold, Oliver Boyd-Barrett, Hilde van den Bulck, 2002 The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S. |
| glencoe sports and entertainment marketing: Militant Islam Stephen Vertigans, 2008-10-30 Militant Islam provides a sociological framework for understanding the rise and character of recent Islamic militancy. It takes a systematic approach to the phenomenon and includes analysis of cases from around the world, comparisons with militancy in other religions, and their causes and consequences. The sociological concepts and theories examined in the book include those associated with social closure, social movements, nationalism, risk, fear and ‘de-civilising’. These are applied within three main themes; characteristics of militant Islam, multi-layered causes and the consequences of militancy, in particular Western reactions within the ‘war on terror’. Interrelationships between religious and secular behaviour, ‘terrorism’ and ‘counter-terrorism’, popular support and opposition are explored. Through the examination of examples from across Muslim societies and communities, the analysis challenges the popular tendency to concentrate upon ‘al-Qa’ida’ and the Middle East. This book will be of interest to students of Sociology, Political Science and International Relations, in particular those taking courses on Islam, religion, terrorism, political violence and related regional studies. |
| glencoe sports and entertainment marketing: Encyclopedia of Communication Theory Stephen W. Littlejohn, Karen A. Foss, 2009-08-18 The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it. |
| glencoe sports and entertainment marketing: Black Identities Mary C. WATERS, 2009-06-30 The story of West Indian immigrants to the United States is generally considered to be a great success. Mary Waters, however, tells a very different story. She finds that the values that gain first-generation immigrants initial success--a willingness to work hard, a lack of attention to racism, a desire for education, an incentive to save--are undermined by the realities of life and race relations in the United States. Contrary to long-held beliefs, Waters finds, those who resist Americanization are most likely to succeed economically, especially in the second generation. |
| glencoe sports and entertainment marketing: Club Cultures Sarah Thornton, 2013-08-23 This is an innovative contribution to the study of popular culture, focusing on the youth cultures that revolve around dance clubs and raves. |
| glencoe sports and entertainment marketing: Who's Afraid of a Large Black Man? Charles Barkley, 2005-03-31 In this controversial national bestseller, former NBA star and author of I May Be Wrong But I Doubt It Charles Barkley takes on the major issue of our time. Who's Afraid of a Large Black Man is a series of charged, in-your-face conversations about race with some of America's most prominent figures, including Bill Clinton, Barack Obama, Jesse Jackson, Samuel L. Jackson, Morgan Freeman, Ice Cube, Marian Wright Edelman, Tiger Woods, Peter Guber, and Robert Johnson. |
| glencoe sports and entertainment marketing: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| glencoe sports and entertainment marketing: Mediating the Message in the 21st Century Pamela J. Shoemaker, Stephen D. Reese, 2013-10-30 Hailed as one of the most significant books of the twentieth century by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet. |
Glencoe Sports And Entertainment Marketing (PDF)
Glencoe Sports and Entertainment Marketing: A strategic approach to promoting and selling sports and entertainment events, experiences, and related products or services in the Glencoe …
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This course will help students develop a thorough understanding of the marketing concepts and theories that apply to the study of sports, entertainment and marketing. The areas this course …
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Sports & Entertainment Marketing will expose students to the basic functions of marketing through application to the sports and entertainment industries. Concepts to be studied include general …
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Students will examine how marketers brand projects, identify target markets, and create a perceived value for their products by applying those marketing functions to teams and …
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Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition McGraw Hill,2004-04-13 Students examine case studies become familiar with technology gain insight …
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The Hall of Fame Municipal Auditorium is an indoor sports and entertainment venue located in a larger city within the Mid-South region of the United States. Constructed in the 1970's, the …
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Sports & Entertainment Marketing - Fairfax County Public …
marketing/business; including such topics as promotion, product development, merchandising, licensing, marketing research and careers. Projects relate to college and professional sports …
Department Business Education Course Sports & Entertainment Marketing
Department Business Education Course Sports & Entertainment Marketing Week Marking Period 1 Week Marking Period 3 1 What is Sports & Entertainment Marketing? 19 Selling Sports & …
Sport and entertainment: A shining light in uncertain times
Some brands, including Coca-Cola and Samsung, are using marketing budgets to help communities. Budweiser’s diversion of $5m from its sports and entertainment marketing …
High School Sports and Entertainment Marketing Curriculum
Board Approved: January 11, 2018 3 | Page Revised Board First Read: May 23, 2024 Unit 1: Marketing Strategies Subject: Sports and Entertainment Marketing Grade: 10-12 Name of Unit: …
Minor in Sports and Entertainment Marketing
Requirements for a minor in Sports Entertainment Marketing (18 units) MKTG 3050 Marketing Principles 3 MKTG 4300 Professional Selling and Sales Management 3 MKTG 5250 Sports …
High School Sports and Entertainment Marketing …
Board Approved: January 11, 2018 3 | Page Unit 1: Marketing Strategies Subject: Sports and Entertainment Marketing Grade: 10-12 Name of Unit: Marketing Strategies Length of Unit: 4 …
THE BUSINESS OF SPORTS & ENTERTAINMENT 2019 …
A. The origins of sports and entertainment marketing (SEM) 1. What is SEM? a. SEM is the acronym for sports and entertainment marketing 2. Sports and entertainment marketing is a …
Sport & Event Marketing I Teacher: Mrs. Stacie Jarrett …
1.02 Explain the impact of sports and events on communities. 7% 1.03 Understand motivational factors for attending and participating in sports and events. 7% 2.00 Understand sport and …
HS Performance Indicators Marketing Cluster - WELCOME …
SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING STDM Performance indicators are used to deine the parameters of the comprehensive written career cluster exam …
Sports & Entertainment Marketing, Grade 12, University/College
Sports & Entertainment Marketing, Grade 12, University/College This course explores the important role that sports and entertainment play in our modern economy. Students will obtain …
BACHELOR OF ARTS SPORTS AND ENTERTAINMENT MARKETING
☐ SEM 498, Seminar in Sports and Entertainment Marketing BUSINESS ADMINISTRATION 18 ☐BUA 105, Introduction to Business ☐ BUA 291, Business Law I ☐BUA 292, Business Law II …
Sports & Entertainment Marketing (SPRTEM) Syllabus
1. implement marketing principles for sports and entertainment marketing; 2. execute the common responsibilities and duties for managing and marketing large sports and entertainment events; …
