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| good ads for rhetorical analysis: The Art of Rhetoric (Collins Classics) Aristotle, 2012-09-13 HarperCollins is proud to present its incredible range of best-loved, essential classics. |
| good ads for rhetorical analysis: From Inquiry to Academic Writing Stuart Greene, April Lidinsky, 2011-07-06 Explains academic writing as a clear, step-by-step process that one can use in any college course. |
| good ads for rhetorical analysis: Visual Persuasion Paul Messaris, 1997 For upper-level undergraduate students and graduate students in communication and media studies |
| good ads for rhetorical analysis: Advances in Advertising Research X Enrique Bigne, Sara Rosengren, 2019 This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden. |
| good ads for rhetorical analysis: Video Rhetorics John S. Nelson, George Robert Boynton, 1997 The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to orchestrate political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads. |
| good ads for rhetorical analysis: Advances in Advertising Research X Enrique Bigne, Sara Rosengren, 2019-10-05 This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. |
| good ads for rhetorical analysis: More Rhetorical Devices in Print Advertising L.J.リンク, 1997-12 |
| good ads for rhetorical analysis: From Critical Thinking to Argument Sylvan Barnet, Hugo Bedau, John O'Hara, 2019-10-02 From Critical Thinking to Argument is a brief but thorough guide to argument at a great value. This versatile text gives students strategies for critical thinking, reading, and writing and makes argument concepts clear through its treatment of classic and modern approaches to argument, including Aristotelian, Toulmin, and Rogerian argument, as well as visual rhetoric. For today’s increasingly visual learners who are challenged to separate what’s real from what’s not, new activities and visual flowcharts support information literacy, and an appendix of practical Sentence Guides helps students incorporate the moves of academic writers into their own arguments. With just eighteen readings, this affordable guide can stand alone or complement an anthology. |
| good ads for rhetorical analysis: The Handbook of Organizational Rhetoric and Communication Oyvind Ihlen, Robert L. Heath, 2018-08-14 A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric. |
| good ads for rhetorical analysis: Go Figure! New Directions in Advertising Rhetoric Edward F. McQuarrie, Barbara J. Phillips, 2008 Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of Go Figure! New Directions in Advertising Rhetoric have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric |
| good ads for rhetorical analysis: Signs in Contemporary Culture Arthur Asa Berger, 2014-10-07 Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life. |
| good ads for rhetorical analysis: Cross-Cultural Content Analysis of Advertising from the United States and India Niaz Ahmed, 2000 This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of standardization of international advertising have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format. |
| good ads for rhetorical analysis: How to Write Anything John J. Ruszkiewicz, Jay T. Dolmage, 2010-07-08 Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything re-imagines how texts work, with support for students wherever they are in their writing process. The Guide, in Parts 1 and 2, lays out focused advice for writing common genres, while the Reference, in Parts 3 through 9, covers the range of writing and research skills that students need as they work across genres and disciplines. Intuitive cross-referencing and a modular chapter organization that’s simple to follow make it easy for students to work back and forth between the chapters and still stay focused on their own writing. Now also available in a version with 50 fresh, additional readings from a wide range of sources, organized by the genres covered in the guide. The result is everything you need to teach composition in a flexible, highly visual guide, reference, and reader. Introducing Author Talk: Watch our video interview with Jay Dolmage. |
| good ads for rhetorical analysis: International Advertising and Communication Sandra Diehl, Ralf Terlutter, 2006-09-19 The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising |
| good ads for rhetorical analysis: Feminist Perspectives on Advertising Kim Golombisky, 2018-11-29 This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering. |
| good ads for rhetorical analysis: Ad Critique Nancy R. Tag, 2012 This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising. |
| good ads for rhetorical analysis: Pictorial Metaphor in Advertising Charles Forceville, 2002-01-22 Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research. |
| good ads for rhetorical analysis: An Integrated Approach to Communication Theory and Research Don W. Stacks, Michael B. Salwen, 2014-04-08 This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts. |
| good ads for rhetorical analysis: //Rhetor. Dixit// Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage George Rossolatos, 2013-08-26 This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//(c) model. It features four chapters that span different, yet interlocking aspects of ad texts' multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts, based on the unique methodology of the //rhetor.dixit//(c) model on offer by //disruptiVesemiOtics//. //rhetor.dixit//: Understanding ad texts' rhetorical structure for differential figurative advantage neither seeks to cover exhaustively issues in any of the traditional fields of concern to the discipline of rhetoric (an impossible endeavor, indeed, within the contours of a single book), nor to address all issues on top of the current agenda in multimodal advertising rhetoric. Its mission is to present key facets of current research in multimodal advertising discourse, largely dispersed and spread out in multiple disciplines, including semiotics, in such a manner as to enable the reader to get to grips with the benefits that stem from employing a content analytic approach for the ongoing management of the modes of rhetorical configuration of advertising texts. The combination of an interpretivist approach with the methodical outlook yielded by content analysis affords to transform multimodal rhetorical analysis of advertising texts from a theoretical enterprise geared towards making sense of how meaning emerges through the figurative language of advertising to a systematic method for managing advertising textuality, in such a manner as to enable practitioners in marketing related disciplines (e.g., account planning, marketing research, brand management) to actively manage how brand meaning is generated through distinctive modes of rhetorical configuration. The managerial orientation of the //rhetor.dixit//(c) model is intended to enhance understanding as to how a brand's intellectual capital is configured and, moreover, to point to directions whereby what I call a brand's figurative first mover advantage and differential figurative advantages may be furnished to a brand's discourse. The systematic understanding of a brand's distinctive modes of rhetorical configuration is not just a 'nice-to-have' add-on in a metrics dashboard, but a prerequisite for managing brands as constellations of figurative elements and modes of connectivity among figurative elements, which are part and parcel of a brand's textual essence. |
| good ads for rhetorical analysis: The Great Influenza John M. Barry, 2005-10-04 #1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates Monumental... an authoritative and disturbing morality tale.—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart. At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease. |
| good ads for rhetorical analysis: Media Research Techniques Arthur Asa Berger, 1998-05-05 The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: Experimentation Historical Research Comparative Research Participant Observation This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies. |
| good ads for rhetorical analysis: Advertising as Communication Gillian Dyer, 2008-03-07 Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. |
| good ads for rhetorical analysis: Ads, Fads, and Consumer Culture Arthur Asa Berger, 2020-08-12 The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives. |
| good ads for rhetorical analysis: The Crowned Kids Terrence Terrell, 2019-06-04 The Crowned Kids at the School of Freedom come from different places and cultures, but they share the same feelings of self-love and respect for individuality. They are proud of who they are, and see their differences as unique qualities. But when bullies come around to bring them down, they have to stick together and show that diversity makes them stronger than negativity ever could, and that there's nothing wrong with being different. An uplifting story about confidence and the importance of community, The Crowned Kids will encourage readers to learn the power of self-love and diversity to embrace the qualities that make them stand out. |
| good ads for rhetorical analysis: Persuasive Imagery Linda M. Scott, Rajeev Batra, 2003-04-02 This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of mere exposure to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication. |
| good ads for rhetorical analysis: Rhetoric, the Polis, and the Global Village C. Jan Swearingen, David S. Kaufer, 1999-07 This volume of select conference papers respresents current thought on the role of rhetoric in various disciplines including topics of race, technology, and religion. It is of interest to scholars in classical & contemporary rhetoric and related fields. |
| good ads for rhetorical analysis: Rhetorical Devices Brendan McGuigan, 2011 Help students shine on the written portion of any standardized test by teaching the skills they need to craft powerful, compelling arguments using rhetorical devices. Students will learn to accurately identify and evaluate the effectiveness of rhetorical devices in not only famous speeches, advertisements, political campaigns, and literature, but also in the blog, newspaper, and magazine entries they read in their daily lives. Students will then improve their own writing strategy, style, and organization by correctly and skillfully using the devices they have learned. Each device is illustrated with clear, real-life examples to promote proper usage and followed up with meaningful exercises to maximize understanding. Pointers are provided throughout this book to help your students develop a unique writing style, and cumulative exercises will help students retain what they have learned.-- |
| good ads for rhetorical analysis: Cultures of Authenticity Marie Heřmanová, Michael Skey, Thomas Thurnell-Read, 2022-11-21 This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases. |
| good ads for rhetorical analysis: Routledge Handbook of Descriptive Rhetorical Studies and World Languages Weixiao Wei, James Schnell, 2023-05-12 The Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that presents rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature, and so on, the handbook describes how language can guide listeners’ interpretations, alter their perceptions and shape their worldviews. This book offers a solid foundation for rhetorical studies to become an essential discipline in arts and humanities, engendering innovative theory and applications in areas such as linguistics, literature, history, cultural studies, political science and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science and arts and humanities in general. This book will also be useful to social science, education, business, law, science and engineering departments due to its coverage of rhetoric in a multidisciplinary and multilingual context. Chapter 16 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license. |
| good ads for rhetorical analysis: Evangelical Writing in a Secular Imaginary Emily Murphy Cope, 2024-02-13 Evangelical Writing in a Secular Imaginary addresses the question of how Christian undergraduates engage in academic writing and how best to teach them to participate in academic inquiry and prepare them for civic engagement. Exploring how the secular both constrains and supports undergraduates’ academic writing, the book pays special attention to how it shapes younger evangelicals’ social identities, perceptions of academic genres, and rhetorical practices. The author draws on qualitative interviews with evangelical undergraduates at a public university and qualitative document analysis of their writing for college, grounded in scholarship from social theory, writing studies, sociology of religion, rhetorical theory, and social psychology, to describe the multiple ways these evangelicals participate in the secular imaginary that is the public university through their academic writing. The conception of a “secular imaginary” provides an explanatory framework for examining the lived experiences and academic writing of religious students in American institutions of higher education. By examining the power of the secular imaginary on academic writers, this book offers rhetorical educators a more complex vocabulary that makes visible the complex social forces shaping our students’ experiences with writing. This book will be of interest not just to scholars and educators in the area of rhetoric, writing studies and communication but also those working on religious studies, Christian discourse and sociology of religion. |
| good ads for rhetorical analysis: The Handbook of Organizational Rhetoric and Communication Oyvind Ihlen, Robert L. Heath, 2018-05-10 A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric. |
| good ads for rhetorical analysis: Applied Communication Research Methods Michael Boyle, Mike Schmierbach, 2019-11-25 A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle. |
| good ads for rhetorical analysis: Effective Advertising Gerard J. Tellis, 2003-11-20 Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book. --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as: * Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields. |
| good ads for rhetorical analysis: Advertising Language Keiko Tanaka, 2005-07-05 Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields. |
| good ads for rhetorical analysis: The Rhetorical Power of Popular Culture Deanna D. Sellnow, 2017-02-17 Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work. |
| good ads for rhetorical analysis: Persuasion in Advertising John O'Shaughnessy, Nicholas J. O'Shaughnessy, 2004 Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics. |
| good ads for rhetorical analysis: The SAGE Handbook of Political Advertising Lynda Lee Kaid, Christina Holtz-Bacha, 2006-06-14 The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations. |
| good ads for rhetorical analysis: Teaching Literature to Adolescents Alan B. Howes, 1972 |
| good ads for rhetorical analysis: The Routledge Handbook of Political Campaigning Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan, Anastasia Veneti, 2024-11-05 The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years. Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments. The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy. |
| good ads for rhetorical analysis: The Art of Rhetoric Aristotle, 2005-01-27 With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill. |
Good Ads For Rhetorical Analysis (book) - archive.ncarb.org
Mark Glantz,2010 This dissertation performs a rhetorical analysis of televised presidential campaign advertisements that accuse rival candidates of being inconsistent or otherwise flip …
Good Ads For Rhetorical Analysis (PDF) - netsec.csuci.edu
Kindle Experience Good Ads For Rhetorical Analysis E-book books Good Ads For Rhetorical Analysis, with their inherent ease, flexibility, and wide array of titles, have unquestionably …
Ads For Rhetorical Analysis - netsec.csuci.edu
ads for rhetorical analysis: Video Rhetorics John S. Nelson, George Robert Boynton, 1997 The aim of this book is to teach us how to better understand political ads (telespots) by attuning …
Rhetorical Analysis Resource - Santa Clara University
In general, advertisements are a great way to practice rhetorical analysis since marketers focus on appealing to consumers in many different ways. The Rhetorical Situation: 4 Elements. The …
The Rhetoric of Advertising - Indian Hills Community College
How do we go about analyzing the argument of an advertisement? How do we move past the alluring images and catchy slogans to understand how an advertisement works to persuade its …
Sample Ad Analysis - Indian Hills Community College
Sample Ad Analysis. Speaker: Kameo Keltner. Before you begin writing the Ad Analysis Essay, you will need to choose one print advertisement to analyze. As you flip through various …
Rhetorical Analysis - University of Louisville
When writing a rhetorical analysis, the writer begins with a text to evaluate. This text could be a journal article, speech, advertisement, or even an image. As long as your text makes an …
Good Ads For Rhetorical Analysis (PDF) - archive.ncarb.org
How do I create a Good Ads For Rhetorical Analysis PDF? There are several ways to create a PDF: Use software like Adobe Acrobat, Microsoft Word, or Google Docs, which often have …
Coca Cola Advertisement Rhetorical Analysis, Rough Draft Irene …
key to good advertising is manipulating audiences to your favor. The target audience for Coke is generally under 40 years of age but this ad appealed to all generations.
Good Ads For Rhetorical Analysis Copy - archive.ncarb.org
Enter the realm of "Good Ads For Rhetorical Analysis," a mesmerizing literary masterpiece penned by a distinguished author, guiding readers on a profound journey to unravel the …
Media Literacy and Rhetorical Analysis with Advertisements
In this unit, students use the media literacy inquiry process of analyzing advertisements for educational and real life purposes. By the end of the unit, student should be able to recognize …
WHAT PAIN? A RHETORICAL ANALYSIS OF ADVERTISEMENTS FOR …
This thesis engages in a rhetorical analysis of advertisements for pain drugs, broadly defined, and their engagements with doubt in order to determine not just what these ads are saying about …
Rhetorical Analyses - dtext.org
tive or persuasive. By studying arguments closely, you can learn how writers and speakers sway others and how you can be more. ersuasive yourself. In your college courses, you may be …
Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and ...
Specifically, we present a rhetorical and semiotic analysis of visual figures in advertising, test predictions from this text- interpretive analysis in two experiments, and supplement these …
A Simplified Guide to Writing a Rhetorical Analysis - Lewis University
Rhetoric studies how writers use words to influence a reader. Rhetorical analysis separates a work of non-fiction into manageable parts and then demonstrates how these parts together …
Rhetorical Analysis Thesis Statements - Virginia Wesleyan University
strong thesis statement for a rhetorical analysis essay... Avoids using the first person or phrases like “I believe” or “I think”. Serves as a guide to your essay for your reader. Asserts your …
VISUAL AND VERBAL RHETORIC IN ADVERTISING: IMPACT ON …
Rhetoric figures act on consumer responses to advertisement. This study proposes to verify, through experimentation, the effect of visual and verbal rhetoric on emotions, attitude toward …
Advertising Alcohol - a rhetorical analysis - Skemman
What all advertisements have in common is that they try to persuade the viewer to buy a certain product or service. Although we might connect advertisements to modern society they use …
Rhetorical Analysis Essay: Ethos, Pathos, Logos
You can think of your rhetorical analysis as a culmination of three goals you should achieve: Discussion of the goal or purpose of the piece you are analyzing. Discussion of the appeals, …
RHETORICAL ANALYSIS - Kennesaw State University
Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address …
Good Ads For Rhetorical Analysis (book) - archive.ncarb.org
Mark Glantz,2010 This dissertation performs a rhetorical analysis of televised presidential campaign advertisements that accuse rival candidates of being inconsistent or otherwise flip …
Good Ads For Rhetorical Analysis (PDF) - netsec.csuci.edu
Kindle Experience Good Ads For Rhetorical Analysis E-book books Good Ads For Rhetorical Analysis, with their inherent ease, flexibility, and wide array of titles, have unquestionably …
Ads For Rhetorical Analysis - netsec.csuci.edu
ads for rhetorical analysis: Video Rhetorics John S. Nelson, George Robert Boynton, 1997 The aim of this book is to teach us how to better understand political ads (telespots) by attuning …
Rhetorical Analysis Resource - Santa Clara University
In general, advertisements are a great way to practice rhetorical analysis since marketers focus on appealing to consumers in many different ways. The Rhetorical Situation: 4 Elements. The …
The Rhetoric of Advertising - Indian Hills Community College
How do we go about analyzing the argument of an advertisement? How do we move past the alluring images and catchy slogans to understand how an advertisement works to persuade its …
Sample Ad Analysis - Indian Hills Community College
Sample Ad Analysis. Speaker: Kameo Keltner. Before you begin writing the Ad Analysis Essay, you will need to choose one print advertisement to analyze. As you flip through various …
Rhetorical Analysis - University of Louisville
When writing a rhetorical analysis, the writer begins with a text to evaluate. This text could be a journal article, speech, advertisement, or even an image. As long as your text makes an …
Good Ads For Rhetorical Analysis (PDF) - archive.ncarb.org
How do I create a Good Ads For Rhetorical Analysis PDF? There are several ways to create a PDF: Use software like Adobe Acrobat, Microsoft Word, or Google Docs, which often have …
Coca Cola Advertisement Rhetorical Analysis, Rough Draft Irene …
key to good advertising is manipulating audiences to your favor. The target audience for Coke is generally under 40 years of age but this ad appealed to all generations.
Good Ads For Rhetorical Analysis Copy - archive.ncarb.org
Enter the realm of "Good Ads For Rhetorical Analysis," a mesmerizing literary masterpiece penned by a distinguished author, guiding readers on a profound journey to unravel the …
Media Literacy and Rhetorical Analysis with Advertisements
In this unit, students use the media literacy inquiry process of analyzing advertisements for educational and real life purposes. By the end of the unit, student should be able to recognize …
WHAT PAIN? A RHETORICAL ANALYSIS OF ADVERTISEMENTS …
This thesis engages in a rhetorical analysis of advertisements for pain drugs, broadly defined, and their engagements with doubt in order to determine not just what these ads are saying about …
Rhetorical Analyses - dtext.org
tive or persuasive. By studying arguments closely, you can learn how writers and speakers sway others and how you can be more. ersuasive yourself. In your college courses, you may be …
Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and ...
Specifically, we present a rhetorical and semiotic analysis of visual figures in advertising, test predictions from this text- interpretive analysis in two experiments, and supplement these …
A Simplified Guide to Writing a Rhetorical Analysis - Lewis …
Rhetoric studies how writers use words to influence a reader. Rhetorical analysis separates a work of non-fiction into manageable parts and then demonstrates how these parts together …
Rhetorical Analysis Thesis Statements - Virginia Wesleyan …
strong thesis statement for a rhetorical analysis essay... Avoids using the first person or phrases like “I believe” or “I think”. Serves as a guide to your essay for your reader. Asserts your …
VISUAL AND VERBAL RHETORIC IN ADVERTISING: IMPACT ON …
Rhetoric figures act on consumer responses to advertisement. This study proposes to verify, through experimentation, the effect of visual and verbal rhetoric on emotions, attitude toward …
Advertising Alcohol - a rhetorical analysis - Skemman
What all advertisements have in common is that they try to persuade the viewer to buy a certain product or service. Although we might connect advertisements to modern society they use …
Rhetorical Analysis Essay: Ethos, Pathos, Logos
You can think of your rhetorical analysis as a culmination of three goals you should achieve: Discussion of the goal or purpose of the piece you are analyzing. Discussion of the appeals, …
RHETORICAL ANALYSIS - Kennesaw State University
Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address …
