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| diffusion of innovations everett rogers: Diffusion of Innovations, 5th Edition Everett M. Rogers, 2003-08-16 Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. |
| diffusion of innovations everett rogers: Diffusion of Innovations Everett M. Rogers, 1995 Growing up when your body and mind insist on performing things that are far from normal must be like a hell on earth. Frank developed Tourette Syndrome before the disease was recognized as a physiological ailment, and eventually inherited all of its complications. After many admissions to hospitals where he was treated as a psych patient, he was finally admitted to New York Hospital and diagnosed with Tourette Syndrome.Some victims of TS have very mild symptoms, such as an occasional twitch, eye blinking, or throat clearing. Frank's severe tics in the form of loud barking noises, body twitches, picking at his skin, or poking others, plus ADHD, OCD, coprolalia (constantly using obscene language ), echolalia (repeating sentences and words over and over), all led to a life filled with experiences that most of us could not imagine. Through this book he has relived some of those events, and explains that he would probably have committed suicide if he had not believed such an action would condemn him to hell for all eternity. You will laugh and cry as you read his story, and obtain a better understanding of Tourette Syndrome or anyone afflicted with similar disorders. |
| diffusion of innovations everett rogers: Diffusion of Innovations, 4th Edition Everett M. Rogers, 2010-07-06 Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become virtually synonymous with the study of diffusion of innovations, according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come. |
| diffusion of innovations everett rogers: DIFFUSION OF INNOVATIONS 3RD E REV Everett M. Rogers, 1983 Innovation in organisations Change agents. |
| diffusion of innovations everett rogers: Communication of Innovations Arvind Singhal, James W Dearing, 2006-07-05 This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions. |
| diffusion of innovations everett rogers: How to Implement Evidence-Based Healthcare Trisha Greenhalgh, 2017-05-23 British Medical Association Book Award Winner - President's Award of the Year 2018 From the author of the bestselling introduction to evidence-based medicine, this brand new title makes sense of the complex and confusing landscape of implementation science, the role of research impact, and how to avoid research waste. How to Implement Evidence-Based Healthcare clearly and succinctly demystifies the implementation process, and explains how to successfully apply evidence-based healthcare to practice in order to ensure safe and effective practice. Written in an engaging and practical style, it includes frameworks, tools and techniques for successful implementation and behavioural change, as well as in-depth coverage and analysis of key themes and topics with a focus on: Groups and teams Organisations Patients Technology Policy Networks and systems How to Implement Evidence-Based Healthcare is essential reading for students, clinicians and researchers focused on evidence-based medicine and healthcare, implementation science, applied healthcare research, and those working in public health, public policy, and management. |
| diffusion of innovations everett rogers: An Integrated Approach to Communication Theory and Research Don W. Stacks, Michael B. Salwen, 2014-04-08 This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts. |
| diffusion of innovations everett rogers: The Diffusion of Innovations Arun Vishwanath, George A. Barnett, 2011 This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo.--Publisher. |
| diffusion of innovations everett rogers: Serial Innovators Abbie Griffin, Raymond L. Price, Bruce Vojak, 2012-05-30 Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need. For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce. |
| diffusion of innovations everett rogers: Information Seeking Behavior and Technology Adoption: Theories and Trends Al-Suqri, Mohammed Nasser, 2015-02-28 With the increasingly complex and ubiquitous data available through modern technology, digital information is being utilized daily by academics and professionals of all disciplines and career paths. Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services. |
| diffusion of innovations everett rogers: The Chocolate Model of Change Diane Dormant, Joe Lee, 2011-07-03 A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc. |
| diffusion of innovations everett rogers: The Cosmos Economy Jack Gregg, 2021-05-17 If man’s next big step is to live and work in space, then what will everyone do out there that is so different from what we are now doing here on Earth? As the future of space comes into focus it is clear that profit and power are the core elements of the new space economy. This entertaining and informative book looks at human settlement in space as a mainstream business opportunity for investors, entrepreneurs and far-sighted individuals seeking to secure their place in the innovative commercial space sector. Dr. Jack Gregg presents a unique 5-phase development roadmap that shows how space will grow from a frontier economy to a mature integrated market. Written in simple, non-technical language, this book answers such questions as: • What is the new industrial space economy? • What are the challenges and roadblocks on the way to a robust space economy? • How will the rapid growth of the new space economy impact commerce back on Earth? • How can one best invest in profitable space-related enterprises? The Cosmos Economy is for readers who hope to be better equipped and more informed about the new space economy; and Investors, entrepreneurs, and futurists who wants to learn how to take part in the business opportunities of the new high frontier of commercial space. |
| diffusion of innovations everett rogers: Communication Technology Everett M. Rogers, 1986-06-11 The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The human aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. |
| diffusion of innovations everett rogers: Managing Complexity in Social Systems Christoph E. Mandl, 2023-06-23 This book explores how to manage complexity in a highly interconnected world. How can complexity be managed when it cannot be reduced? From organizational addiction to market failure, from limits to growth to the rebound effect, from tragedy of the commons to path dependence, answers are anything but trivial, and can only be found by combining insights from complexity science, system dynamics, system theory and systems thinking. This book bridges the gap between rigorous science and real-life experience to explore the potential and limitations of systems archetypes and their leverage points in implementing effective policies and strategies. It is grounded in Jay Forrester’s language of stock and flow diagrams to address issues of circular causality and causal loops in social systems. The second edition has been completely updated, revised, and extended to thoroughly analyze super wicked problems such as global climate change, climate neutrality, and extremely rapid spread of epidemics. Furthermore, it offers a novel integration of Peter Senge’s concept of systems archetypes with Horst Rittel’s concept of wicked problems. “This text is an important contribution to an emerging field of thought. I have enjoyed and benefitted from reading this text; you will also.” Dennis L. Meadows, Emeritus Professor of Systems Management, University of New Hampshire, USA “This book looks at the world from a different, yet very effective vantage point: the systemic perspective... The author delivers a perfect introduction to systemic thinking, – unorthodox, insightful and practical.” Markus Schwaninger, Emeritus Professor of Management, University of St.Gallen, Switzerland |
| diffusion of innovations everett rogers: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
| diffusion of innovations everett rogers: Network Models of the Diffusion of Innovations Thomas W. Valente, 1995 This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation. |
| diffusion of innovations everett rogers: History Of Communication Study Everett M. Rogers, 1997-07-01 From Simon & Schuster, History of Communication Study is Everett M. Rogers' in-depth and fascinating biographical approach. Everett Rogers' History of Communication Study offers an in-depth treatise on the history of human communication with archival interviews and research of those who have studied it as an intrical part of the social sciences. |
| diffusion of innovations everett rogers: Information Development JoAnn T. Hackos, 2007-01-29 A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. As an information-development manager, you are expected to reduce costs and project time, do more work with fewer resources and less money, and increase the value of the information you deliver. Recognizing this, Hackos has carefully designed this book to help you do precisely that. She helps you make strategic decisions about information development and directs the discussion of project management toward smarter decision-making. An update of the original 1994 Information Process Maturity Model (IPMM) presents you with a method by which you can compare the state of your organization to others, evaluate your current status, and then consider what is necessary in order to move to the next level. Information Development offers a completely new look at best practices for all phases of the document development lifecycle, including: Managing a corporate information portfolio Evaluating process maturity Partnering with customers and developing user scenarios Developing team effectiveness and collaboration Planning and monitoring information projects Managing translation and production Evaluating project performance Managing for quality, efficiency, and cost-effectiveness The companion Web site includes electronic versions of the templates and checklists featured in the book. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ |
| diffusion of innovations everett rogers: Encyclopedia of Sport Management Pedersen, Paul M., 2021-12-14 Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field. |
| diffusion of innovations everett rogers: Communication in Organizations , 2005-11-21 One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt. Providing a thorough introduction to skilled interpersonal communication, Communication in Organizations consists of three parts. Part I introduces basic communication skills, and makes a distinction between regulating skills, listening skills and sender skills. Part II considers a number of different dialogues: the interview used to gather information, the selection interview, the employment interview, the performance evaluation interview, the personal problems interview, handling complaints, breaking bad news, and the sales interview. Part III is dedicated to conversations in more complex group situations, discussing decision making, conflict management, negotiations and giving presentations. Practical examples and concrete conversations are used to give students and professionals straight-forward advice on key leadership skills, including motivating people, delegating tasks, leading meetings and overseeing projects. This book will appeal to undergraduate and postgraduate students of psychology as well as those studying business, economics, and the hospitality industry. |
| diffusion of innovations everett rogers: The Purpose Economy Aaron Hurst, 2014-04-02 A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community. Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits. It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world. |
| diffusion of innovations everett rogers: Diffusion of innovations Everett M. Rogers, 1971 Traduction et résumé de : Diffusion of innovations / Everett Rogers. - New-Yprk, The Free Press of Glencoe, 1962 |
| diffusion of innovations everett rogers: Entertainment-Education Arvind Singhal, Everett Rogers, 2012-12-06 Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change. |
| diffusion of innovations everett rogers: Organization Change W. Warner Burke, 2017-03-16 Change is a constant in today's organizations. Leaders, managers, and employees at all levels must understand both how to implement planned changed and effectively handle unexpected change. The Fifth Edition of the Organization Change: Theory and Practice provides an eye-opening exploration into the nature of change by presenting the latest evidence-based research to discuss a range of theories, models, and perspectives on organization change. Bestselling author, W. Warner Burke, skillfully connects theory to practice with modern cases of effective and ineffective organization change, recent examples of transformational leadership and planned and revolutionary change, and best practices to successfully influence change. This fully-updated new edition also includes a new chapter on healthcare and government organizations, offering practical applications for non-profit organizations. |
| diffusion of innovations everett rogers: Technology Diffusion and Adoption Ali Hussein Saleh Zolait, 2013-01-01 This book discusses the emerging topics of information technology and the IT based solutions in global and multi-cultural environments--Provided by publisher. |
| diffusion of innovations everett rogers: The Myths of Innovation Scott Berkun, 2010-08-13 In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. Sets us free to try and change the world.--Guy Kawasaki, Author of Art of The Start Small, simple, powerful: an innovative book about innovation.--Don Norman, author of Design of Everyday Things Insightful, inspiring, evocative, and just plain fun to read. It's totally great.--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) Methodically and entertainingly dismantling the cliches that surround the process of innovation.--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com Will inspire you to come up with breakthrough ideas of your own.--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation |
| diffusion of innovations everett rogers: Diffusion of Innovations in Health Service Organisations Sir Trisha Greenhalgh, Sir Glenn Robert, Sir Paul Bate, Sir Fraser Macfarlane, Sir Olivia Kyriakidou, 2008-04-15 This is a systematic review on how innovations in health service practice and organisation can be disseminated and implemented. This is an academic text, originally commissioned by the Department of Health from University College London and University of Surrey, using a variety of research methods. The results of the review are discussed in detail in separate chapters covering particular innovations and the relevant contexts. The book is intended as a resource for health care researchers and academics. |
| diffusion of innovations everett rogers: Adoption of New Ideas and Practices Herbert Frederick Lionberger, 2012-03-01 A Summary Of The Research Dealing With The Acceptance Of Technological Change In Agriculture, With Implications For Action In Facilitating Such Change. |
| diffusion of innovations everett rogers: Smarter Teacher Leadership Marcus Conyers, Donna Wilson, 2016 This pioneering book shares a fresh vision for school leadership that connects current knowledge from mind, brain, and adult learning research to the process of teacher development and leadership. The authors provide clear steps to enable and inspire teachers to embrace leadership and collaboration opportunities for improving instruction and student outcomes, and increasing professional satisfaction. To demonstrate the broad array of leadership pathways, a flexible “spectrum of teacher leadership” suggests the myriad ways for teachers to contribute to their school and community beyond their classrooms. This spectrum is illustrated with real-life examples of teacher leadership in practice. Smarter Teacher Leadership will guide teachers to bridge what has been discovered about the brain and how metacognitive, cognitive, and affective skills support learning, teaching, and leading to stimulate collaboration with colleagues and advocacy with administrators, parents, and the wider community. “Using neuroplasticity and metacognition as key vehicles, Marcus Conyers and Donna Wilson elevate the concept of teacher leadership to a new level of understanding and significance. Their work has a research-based authority, and a deep sensitivity to teachers as professionals, that is both rare and admirable.” —Frank Crowther, emeritus professor, University of Southern Queensland “Teaching and learning are inherently social activities, but too often school culture and teachers’ training and expectations leave them working in a social vacuum. Conyers and Wilson have produced a clear, practical guide to improving teaching through strategic collaboration—a useful addition to the ambitious teacher’s library!” —Mary Helen Immordino-Yang, associate professor of Education, Psychology and Neuroscience, University of Southern California “Smarter Teacher Leadership is an excellent and really useful book for both aspiring and serving leaders. The power model of leadership is developed and is a welcome shift towards purposeful collaboration among teams of people. In an age of dominance of systems and structures this is a refreshing approach.” —Elaine Wilson, University of Cambridge |
| diffusion of innovations everett rogers: Language Planning and Social Change Robert L. Cooper, 1989 This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization. Many examples are discussed, including the revival of Hebrew as a spoken language, feminist campaigns to eliminate sexist bias in language, adult literacy campaigns, the plain language movement, efforts to distinguish American from British spelling, the American bilingual education movement, the creation of writing systems for unwritten languages, and campaigns to rid languages of foreign terms. Language Planning and Social Change is the first book to define the field of language planning and relate it to other aspects of social planning and to social change. The book is accessible and presupposes no special background in linguistics, sociology or political science. It will appeal to applied linguists and to those sociologists, economists and political scientists with an interest in language. |
| diffusion of innovations everett rogers: Seeing What's Next Clayton M. Christensen, Scott D. Anthony, Erik A. Roth, 2004-09-07 Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action. |
| diffusion of innovations everett rogers: Lean B2B Étienne Garbugli, 2022-03-22 Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt. |
| diffusion of innovations everett rogers: Organizations and Communication Technology Janet Fulk, Charles W. Steinfield, 1990-03-01 Organizations and Communications Technology is must reading for those interested in the relation of communication technology to organizational form and function. The book does what many such collections do not do: It presents in a complementary--if not totally unified--fashion a variety of perspectives on and answers to questions raised about the essential nature, determinants, and effects of the organization-communication technology interface. Such coherence in theme and structure is not accidental; rather, it derives from the editors′ commitment to a robust theoretical foundation in which to ground past and future research. . . . They have succeeded brilliantly in their efforts to focus substantive scholarship on theory building in a data-rich but theory-poor field. The result is a work that will no doubt be a classic. The reader who makes the commitment to mine its essays will not be disappointed. --Journal of Business and Technical Communication As a summary of the field, this collection of theoretical essays succeeds on two main counts. . . . First, it brings together in one volume writers whose recent work has been widely cited and discussed throughout the literatures of information science, communication, management, and technology studies. Second, the book presents some exciting theoretical ideas about the relationship between communication technologies and social behavior that are applicable beyond the organizational setting. . . . On the whole, this book is a fine overview that updates and lends structure--′organizes′--this evolving literature for a diverse audience. --Journal of Communication The editors . . . argue convincingly that the study of human and organizational aspects of communications technology suffers from a glut of data and a deficiency of theory. The objective of the book becomes one of starting the process of developing a corpus of theory that will integrate the knowledge we have. Overall, the book achieves this objective well, with the gratifying addition that there are also plenty of practical recommendations of immediate value to the practitioner. . . . This is an ambitious book and given the importance of the topic this is inevitable. It is aimed at a broad range of disciplines. It is unashamedly theoretical in its approach yet contains a good deal of immediate practical importance. My own prediction . . . suggests that this book will be regarded as a milestone from which future progress will be measured. --The Occupational Psychologist Communications technology offers a wonderful springboard for much broader considerations of how people in organizations and behavior within them. Worthwhile . . . engaging. --Academy of Management Review Will interest any business communication scholar concerned with the ways organizations are affected by new technologies. . . . Provide[s] a wealth of stimulating ideas. --Journal of Business Communication Organizations and Communications Technology is an attempt to provide a foundation for theory development on information technology in organizations by delegating the task to a set of competent researchers and theorists. Given the dearth of theory development in the field such a strategy makes some sense. Because of (its) diversity, organizations, communications, and management information systems scholars should all find something of interest. --Administrative Science Quarterly How do technology and organization interact to shape organizational structures and processes? What organizational, political, and social processes constrain technological development? What forces shape the articulation of organizational and technological systems? Answering these and other pivotal questions, this powerful volume centers on the role of theory for advancing our knowledge of communication technology in organizations at several levels: micro, group, and macro. A distinguished team of contributors examines a richly diverse group of topics, including telecommunications, communication networks and new media, the use of group decision support systems, and discretionary databases, to name but a few. Organizations and Communication Technology offers nothing less than a fresh foundation for research and management practice. As such, it is essential reading for scholars, practitioners, and students in the fields of management studies, communication science, organization studies, and policy studies. |
| diffusion of innovations everett rogers: Digital Communication Management Beatriz Peña-Acuña, 2018-09-19 The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. |
| diffusion of innovations everett rogers: New-Product Diffusion Models Vijay Mahajan, Eitan Muller, Yoram Wind, 2000-09-30 Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population. |
| diffusion of innovations everett rogers: Responsible Consumption and Production Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall, 2020-03-04 The problems related to the process of industrialisation such as biodiversity depletion, climate change and a worsening of health and living conditions, especially but not only in developing countries, intensify. Therefore, there is an increasing need to search for integrated solutions to make development more sustainable. The United Nations has acknowledged the problem and approved the “2030 Agenda for Sustainable Development”. On 1st January 2016, the 17 Sustainable Development Goals (SDGs) of the Agenda officially came into force. These goals cover the three dimensions of sustainable development: economic growth, social inclusion and environmental protection. The Encyclopedia of the UN Sustainable Development Goals comprehensively addresses the SDGs in an integrated way. It encompasses 17 volumes, each one devoted to one of the 17 SDGs. This volume addresses SDG 12, namely Ensure sustainable consumption and production patterns and contains the description of a range of terms, which allows a better understanding and fosters knowledge. Concretely, the defined targets are: Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries Achieve the sustainable management and efficient use of natural resources Halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses Achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment Substantially reduce waste generation through prevention, reduction, recycling and reuse Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle Promote public procurement practices that are sustainable, in accordance with national policies and priorities Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities Editorial Board Medani P. Bhandari, Luciana Londero Brandli, Morgane M. C. Fritz, Ulla A. Saari, Leonardo L. Sta Romana |
| diffusion of innovations everett rogers: Changing by Design Deone Zell, 2007 How do corporations achieve change? In the first analytic book about Hewlett-Packard, Deone Zell also offers an ethnography of corporate redesign, documenting Hewlett-Packard's radical reorganization of both a manufacturing and a research division. Because she writes from within the process as it unfolds, Zell is able to demonstrate how the inclusion of employees in every step of redesign can inspire the knowledge and commitment to transform an organization. Hewlett-Packard is among a growing number of companies in the United States exploring what is called sociotechnical systems (STS) redesign. As competitive pressures have grown, interest in STS has increased because it has the potential to catalyze comprehensive organizational change and avoid the pitfalls of a piecemeal or small-scale approach. STS works from the ground up, involving front-line employees in analysis and redesign of the entire organization and in explicit examination of an organization's culture. In Hewlett-Packard's California Personal Computer Division, production operators worked alongside managers to redesign their printed circuit assembly line into self-managing teams of employees. In the Santa Clara Division, a very different workforce of engineers, initially unwilling to standardize their creativity, had to develop commercial applications and become more responsive to customers in order to survive. On the basis of Hewlett-Packard's success, Zell concludes that, with top-level support and a high investment of resources at the outset, redesign can inspire relatively rapid change, especially suitable for organizations in fast-paced environments. As one H-P manager commented, Empowerment is no longer a nice thing to do. It is now a business imperative. |
| diffusion of innovations everett rogers: Power to the People Audrey Kurth Cronin, 2019-10-01 Essential reading on how technology empowers rogue actors and how society can adapt. Never have so many possessed the means to be so lethal. A dramatic shift from 20th century closed military innovation to open innovation driven by commercial processes is underway. The diffusion of modern technology--robotics, cyber weapons, 3-D printing, synthetic biology, autonomous systems, and artificial intelligence--to ordinary people has given them access to weapons of mass violence previously monopolized by the state. As Audrey Kurth Cronin explains in Power to the People, what we are seeing now is the continuation of an age-old trend. Over the centuries, from the invention of dynamite to the release of the AK-47, many of the most surprising developments in warfare have occurred because of technological advances combined with changes in who can use them. That shifting social context illuminates our current situation, in which new open technologies are reshaping the future of war. Cronin explains why certain lethal technologies spread, which ones to focus on, and how individuals and private groups will adapt lethal off-the-shelf technologies for malevolent ends. Now in paperback with a foreword by Lawrence Freedman and a new epilogue, Power to the People focuses on how to both preserve the promise of emerging technologies and reduce risks. Power is flowing to the people, but the same digital technologies that empower can imperil global security--unless we act strategically. |
| diffusion of innovations everett rogers: HBR Emotional Intelligence Boxed Set (6 Books) (HBR Emotional Intelligence Series) Harvard Business Review, Daniel Goleman, Annie McKee, Bill George, Herminia Ibarra, 2018-03-27 How to be human at work. HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. The specially priced six-volume set includes, Mindfulness, Resilience, Influence and Persuasion, Authentic Leadership, Happiness, and Empathy. |
| diffusion of innovations everett rogers: Entrepreneurial Essentials James D. Roumeliotis, 2012-07-30 A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about post-recession marketing - Effective political campaign strategies by utilizing marketing techniques along with the personal brand.... |
Diffusion of Innovations, 5th Edition Paperback - Amazon.co.uk
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as …
Diffusion of Innovations, 5th Edition - Everett M. Rogers
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication...
Diffusion of innovations - Wikipedia
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
(PDF) Diffusion of Innovations - ResearchGate
14 Mar 2019 · The theory of diffusion of innovations was developed by Rogers, a communication theorist at the University of New Mexico, in 1962, this theory identifies five categories of adopters, namely...
Diffusion of Innovation Theory - Boston University School of …
3 Nov 2022 · Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a …
Everett Rogers - Wikipedia
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
Diffusion of innovations : Everett M. Rogers : Free Download, …
18 Dec 2013 · Diffusion of innovations. by. Everett M. Rogers. Publication date. 2003. Topics. Diffusion of innovations, Diffusion of innovations -- Study and teaching -- History. Publisher.
Diffusion of Innovations, 5th Edition: Rogers, Everett M ...
16 Aug 2003 · In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as …
DETAILED REVIEW OF ROGERS’ DIFFUSION OF INNOVATIONS …
During this phase, the individual attempts to determine “what the innovation is and how and why it works” (Rogers, 2003, p. 21). According to Rogers, the questions form three types of knowledge: (1) awareness-knowledge, (2) how-to-knowledge, and (3) principles-knowledge.
Diffusion of Innovation: Amazon.co.uk: Rogers, Everett M ...
Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholar in the past decade.
Diffusion of Innovations, 5th Edition Paperback - Amazon.co.uk
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as …
Diffusion of Innovations, 5th Edition - Everett M. Rogers
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication...
Diffusion of innovations - Wikipedia
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
(PDF) Diffusion of Innovations - ResearchGate
14 Mar 2019 · The theory of diffusion of innovations was developed by Rogers, a communication theorist at the University of New Mexico, in 1962, this theory identifies five categories of adopters, namely...
Diffusion of Innovation Theory - Boston University School of …
3 Nov 2022 · Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a …
Everett Rogers - Wikipedia
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
Diffusion of innovations : Everett M. Rogers : Free Download, …
18 Dec 2013 · Diffusion of innovations. by. Everett M. Rogers. Publication date. 2003. Topics. Diffusion of innovations, Diffusion of innovations -- Study and teaching -- History. Publisher.
Diffusion of Innovations, 5th Edition: Rogers, Everett M ...
16 Aug 2003 · In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as …
DETAILED REVIEW OF ROGERS’ DIFFUSION OF INNOVATIONS …
During this phase, the individual attempts to determine “what the innovation is and how and why it works” (Rogers, 2003, p. 21). According to Rogers, the questions form three types of knowledge: (1) awareness-knowledge, (2) how-to-knowledge, and (3) principles-knowledge.
Diffusion of Innovation: Amazon.co.uk: Rogers, Everett M ...
Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholar in the past decade.
