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| craft beer industry analysis: Economic Perspectives on Craft Beer Christian Garavaglia, Johan Swinnen, 2017-12-19 This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries. |
| craft beer industry analysis: Brewing Industry Analysis Christian Schmitt, 2011-02-22 Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Industriebetriebslehre, Note: 1,7, University of West Florida, Sprache: Deutsch, Abstract: In the brewing industry exist two profitable segments: The big, global breweries and the small, specialist brewing companies. Companies, who do not differentiate from its competitors or do not have the critical mass, find themselves in a “stuck in the middle”-position. They need to adapt their strategy to find an alliance, or look for differentiation. The advantages of the global brewing companies are: They have bigger cash reserves on hand to survive in competition, posses a better market access and distribution network, profit from economies of scale, have strong market positions, as well as well-known and strong brand names. The small breweries sell beer in their niche with special taste, image or regional background. The beer consumption in the mature market of Western Europe and North America stagnates. New markets emerged in Eastern Europe, Asia and Latin America. The industry becomes more global. The big breweries expand in these emerging markets by acquiring regional companies. The concentration process of the past years is expected to continue. In the traditional beer markets, job opportunities are not good. Breweries replace employees only in the range of normal fluctuation. In contrast to the emerging markets, where the need of specialist is high and the job opportunities are very good. The brewing industry has also to be aware of changing consumer attitudes toward healthier lifestyle, and the growing popularity of wine and beer-mixed drinks. Therefore new products have to be placed. Research and development is believed to be a key element in the future of the industry. Good job opportunities are given in this field. |
| craft beer industry analysis: The U.S. Brewing Industry Victor J. Tremblay, Carol Horton Tremblay, 2005 A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as a veritable market laboratory. The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization. |
| craft beer industry analysis: The Economics of Beer Johan F. M. Swinnen, 2011-10-27 Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments. |
| craft beer industry analysis: Untapped Nathaniel G. Chapman, J. Slade Lellock, Cameron D. Lippard, 2017 Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the creative class, and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race? |
| craft beer industry analysis: Quality Management Mary Pellettieri, 2015-10-07 Quality management for small, regional, and national breweries is critical for the success of craft brewing businesses. Written for staff who manage quality assurance (QA) and quality control (QC) in breweries of all sizes, this book clearly sets out how quality management is integrated into every level of operation. Author Mary Pellettieri shows how quality management is a concept that encompasses not only the “free from defect” ethos but combines the wants of the consumer and the art of brewing good beer. Breweries must foster a culture of quality, where governance and management seamlessly merge policy, strategy, specifications, goals, and implementation to execute a QA/QC program. What tests are necessary, knowing that food safety alone does not signify a quality product, adhering to good management practice (GMP), proper care and maintenance of assets, standard operating procedures, training and investment in staff, and more must be considered together if a quality culture is to translate into success. The people working at a brewery are the heart of any quality program. Management must communicate clearly the need for quality management, delineate roles and responsibilities, and properly train and assess staff members. Specialist resources such as a brewery laboratory are necessary if an owner wants to be serious about developing standard methods of analysis to maintain true-to-brand specifications and ensure problems are identified before product quality suffers. Staff must know the importance of taking corrective action and have the confidence to make the decision and implement it in a timely fashion. With so many processes and moving parts, a structured problem-solving program is a key part of any brewery's quality program. How should you structure your brewing lab so it can grow with your business? What chemical and microbiological tests are appropriate and effective? How are new brands incorporated into production? How do you build a sensory panel that stays alert to potential drifts in brand quality? Which FDA and TTB regulations affect your brewery in terms of traceability and GMP? Can you conduct and pass an audit of your processes and products? Mary Pellettieri provides answers to these key organizational, logistical, and regulatory considerations. |
| craft beer industry analysis: Craft Beer Culture and Modern Medievalism Noëlle Phillips, 2020-06-30 In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present. |
| craft beer industry analysis: New Developments in the Brewing Industry Erik Strøjer Madsen, Jens Gammelgaard, Bersant Hobdari, 2020 This book explores the role that institutions and ownership play in the transformation and development of the beer market and brewing industry, and the innovative ways in which breweries have adapted their strategies to respond to external challenges and the restructuring of the industry in recent years. |
| craft beer industry analysis: Beer and Racism Chapman, Nathaniel, Brunsma, David, 2020-10-14 Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer. |
| craft beer industry analysis: The Geography of Beer Mark Patterson, Nancy Hoalst-Pullen, 2014-03-15 This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer. |
| craft beer industry analysis: Brewing, Beer and Pubs I. Cabras, D. Higgins, D. Preece, 2016-04-27 The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide. |
| craft beer industry analysis: The Fermentation Kitchen Gabe Toth, 2021-09-27 Fermented foods are experiencing a resurgence in popularity due to their bold flavors and purported health benefits. Brewer and distiller Gabe Toth has dedicated 15 years to learning and experimenting with the fundamentals of fermented vegetables, condiments, sausage, dairy, meat, bread, vinegar, kombucha, and other live-culture foods. In Fermentation Kitchen, he distills the essential lessons into easy to follow information that is both technical and practical. Part how-to guide, part cookbook, and part reference manual, The Fermented Kitchen is a wide-ranging introduction to fermentation for brewers, food enthusiasts, and home fermentationists, who want to go beyond just recipes to understand what’s happening as their food is transformed. Enough chemistry and microbiology is included to provide a thorough understanding of what’s happening during food transformation which, when paired with a focus on methods and recipes to illustrate techniques, will allow the reader to explore fermentation with greater creativity. The overarching aim of The Fermented Kitchen is to provide readers with the tools they need to improvise and adapt their new knowledge to safely create novel flavors and unique fermented foods that reflect their own creativity, using beer when possible. |
| craft beer industry analysis: Wood & Beer Dick Cantwell, Peter Bouckaert, 2016-05-25 Join authors Dick Cantwell and Peter Bouckaert as they tell the story of the marriage between wood and beer from Roman times through medieval Europe to modern craft brewing. Cooperage is a long and venerable craft and here the authors give a description combining the evocative and technical. The smells, the heat, choosing the wood, drying, fashioning staves, steaming, firing, and assembling into a perfect container—at least perfect until the bunghole is drilled to accommodate the precious contents. Barrels and foeders have gone from an oddity of traditional breweries to a commonplace feature at the heart of the craft brewing industry. It is estimated that 85% of US breweries now use wood as part of their process. Maintaining wooden vessels requires care and meticulous organization of cellar space. The authors discuss the vagaries of temperature, humidity, seasonal changes, mold, and evaporation, and how breweries new and old deal with these challenges. The basics of selecting, inspecting, cleaning, and maintaining barrels are detailed. Finally, of course, the wood must be united with the beer. The complexity and variations that govern how wood imparts flavors to beer can be overwhelming. The authors guide the reader through wood's characteristic flavor compounds and the nuances of toasting and charring. Oak is the focus, American, French, and Eastern European, but other woods get their due. As well as intrinsic flavors, the microflora that take up residence in a barrel or foeder are the living, beating heart of a barrel-aged beer, able to create sour and unique beers of fascinating complexity. The authors pepper the text with stories and experiences from some of the giants of the craft brewing scene, discussing how they monitor their barrel programs and taste and blend their beers to create something truly special. All this will inspire professional and amateur brewers alike. At the end of the book the authors give some helpful advice on wood aging for homebrewers, including the uses for chips, cubes, spirals, staves, powders ... and the odd chair leg. Get ready to embrace the mystical complexity of flavors and aromas derived from wood. |
| craft beer industry analysis: Draught Beer Quality Manual , 2019 The Draught Beer Quality Manual provides detailed information on draught line cleaning, system components and design, pressure and gas balance, proper pouring, and glassware sanitation. Covers both direct- and long-draw draught systems, important safety tips, and visual references. Written for draught system installers, beer wholesalers, retailers, and brewers-- |
| craft beer industry analysis: Brewing with Cannabis Keith Villa, 2021-08-02 Brewing with Cannabis introduces the convergence of marijuana and brewing in the modern craft beer movement. Explore the varied history of how the cannabis plant became federally illegal and dive into both historic and current laws on decriminalization and legalization of cannabis in the U.S. Learn about the agriculture and biology of cannabis, unique characteristics of the plant, and the similarities between cannabis and hop plants. Find out all that is needed to successfully grow cannabis plants in the comfort of your own home (where state legal). Examine the active components of cannabis and the chemistry of how they interact with beer. Discover how to de-carboxylate THC-A into the fully psychoactive form of THC and learn methods of adding cannabis and CBD to non-alcoholic beer and homebrew for different effects. Delve into how and why the plant produces compounds such as cannabinoids and terpenes, how they function, and how to incorporate them into beer recipes. Both homebrewers and professional brewers will be inspired by a wide-range of extract-based and all-grain recipes they can adopt or use as guidance when creating non-alcoholic beer or homebrew. Designed as a practical guide to use in brewing, the final chapter will inspire readers on how the discovery of new cannabinoids and terpenes may be used in the future. This book will be especially useful to brewers seeking information on the responsible and state legal of use of cannabis in brewing. |
| craft beer industry analysis: Craft Beverages and Tourism, Volume 2 Susan L. Slocum, Carol Kline, Christina T. Cavaliere, 2017-07-31 This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. |
| craft beer industry analysis: Brewing Eclectic IPA Dick Cantwell, 2018-05-08 As a diverse but distinctive style, IPA bestrides the craft beer world like a colossus. As author Dick Cantwell says, “We are living in the heyday of IPA.” While hops remain front and center in the myriad examples of IPA available to beer drinkers today, the style is also now subject to vast experimentation and “dressing-up,” producing fruity, herbal, black, Belgian-y, and juicy versions of this perennial favorite. Brewers are pushing the boundaries of IPA by using flavors from cocoa, coffee, tea, fruits, vegetables, spices, herbs, chilis, and wood. Before describing how this multitude of ingredients can best be applied to crafting unique, eclectic, and tasty IPAs, Cantwell gives a potted history of IPA, acknowledging some of the fanciful notions the story often includes. When he arrives at craft brewing today, Cantwell opens up whole new vistas where experimentation can happen, involving spices and herbs of all kinds, fruits from every corner of the globe, vegetables familiar and not-so-familiar, coffee and chocolate, teas and botanicals. Along the way, he describes his thoughts behind his approach and how to treat these ingredients with free license while still being conscious that the aim is to produce something delicious that people will want to drink again. Brewing Eclectic IPA will inspire professional and homebrewers alike to explore the creative ways in which these ingredients can be used in brewing highly hopped beers. Try your own version using any of the 25 recipes for contemporary IPAs that the book contains, designed by some of America's top brewers. |
| craft beer industry analysis: Simple Homebrewing Denny Conn, Drew Beechum, 2019-06-07 Have you ever found yourself doing less and less homebrewing, or being too intimidated to take up the brewing to begin with? Let Drew Beechum and Denny Conn help you brew the best possible beer with less work and more fun! Simple Homebrewing simplifies the complicated steps for making beer and returns brewing to its fundamentals. Explore easy techniques for harnessing water, malted barley, hops, and yeast (along with a few odd co-stars) to create beer. Pick up tips and tricks for a range of brewing challenges like adjusting your brewing liquor, working with adjunct ingredients, controlling fermentation, and brewing wild beers. The authors guide you from extract brewing to all-grain batches and explain the simple philosophy of recipe design and small-batch brewing. Learn how to evaluate different types of malt and hops by tasting, crushing, and steeping them, and use this to build your flavor vocabulary. Denny and Drew also share ideas on how to make technology work for you by taking a look at brewing gadgets, from fancy fermentation jackets and expensive (but convenient) all-in-one “robot” brewing systems, to bucket heaters, swamp coolers and do-it-yourself PID controllers made from inexpensive and commonly available microprocessors. Drew and Denny's mantra is “Brew the best beer possible, with the least effort possible, while having the most fun possible.” Throughout, the focus is on helping you develop a simple, thoughtful process to make homebrewing more accessible and enjoyable. Wisdom is imparted in tones both reassuring and amusing, and the basics are broken down into easily remembered chunks. The authors also feature interviews with an eclectic group of brewers from the Americas, who add their own take on the brewing process and how they have made it work for them. Get a feel for recipe design by looking at a few handy templates for Pilsner, pale ale, IPA, double IPA, stout, tripel, and saison; or try your own bottom-up or top-down approach after reading Denny and Drew's advice. Along the way you will find over 40 recipes, ranging from the simplest of pale ales, American lagers, tried and tested altbier recipes, and delicious rye IPAs, to Old and New World barleywine, quick tripels, Scotch ale mashed overnight, king cake ale, purple corn beer, and Catherina sour. Marvel at how mushrooms can be used in beer and tremble at the thought of a bourbon barrel–aged barleywine made with ghost pepper. Even experienced homebrewers can learn from this dynamic duo, as Simple Homebrewing features expert advice for brewers of all levels. |
| craft beer industry analysis: The Brewing Science Laboratory Sean E. Johnson, 2020 This books provides a solid foundation of scientific information plus the practical knowledge needed to create and operate a successful brewery laboratory. Utilizing an easy-to-understand format and a conversational tone, the authors introduce the fundamentals of chemistry, microbiology, and sensory. |
| craft beer industry analysis: Craft Beer, Rebranded CODO Design, Isaac Arthur, 2020-01-31 As of 2020, there are over 8,000 craft breweries in the United States, with thousands more slated to open over the next few years. The market has shifted and increased competition from small outfits and Big Craft alike all serving a more educated and fickle consumer base. Add to that an ever-changing sales and regulatory environment, and breweries around the country are feeling the need to update their branding not just to clean up their presentation, but to stay relevant and competitive.Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design's decade of brewery branding experience, this book will help you weigh your brand equity, develop your brand strategy and breathe new life into your brand. Whether your brewery is 3 years old or 30, Craft Beer, Rebranded is your guide to attracting new audiences, selling more beer and positioning your brand for the long haul. |
| craft beer industry analysis: Beeronomics Johan F. M. Swinnen, Devin Briski, 2017 Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought, and how its strategic taxation and regulation helped shape the world. |
| craft beer industry analysis: Historical Brewing Techniques Lars Marius Garshol, 2020-04-30 Ancient brewing traditions and techniques have been passed generation to generation on farms throughout remote areas of northern Europe. With these traditions facing near extinction, author Lars Marius Garshol set out to explore and document the lost art of brewing using traditional local methods. Equal parts history, cultural anthropology, social science, and travelogue, this book describes brewing and fermentation techniques that are vastly different from modern craft brewing and preserves them for posterity and exploration. Learn about uncovering an unusual strain of yeast, called kveik, which can ferment a batch to completion in just 36 hours. Discover how to make keptinis by baking the mash in the oven. Explore using juniper boughs for various stages of the brewing process. Test your own hand by brewing recipes gleaned from years of travel and research in the farmlands of northern Europe. Meet the brewers and delve into the ingredients that have kept these traditional methods alive. Discover the regional and stylistic differences between farmhouse brewers today and throughout history. |
| craft beer industry analysis: Case Studies in the Beer Sector Roberta Capitello, Natalia Maehle, 2020-09-09 Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. - Investigates contemporary managerial and marketing dynamics in the beer sector - Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries - Includes case studies that provide the reader with real-life examples on how to apply concepts discussed - Offers a global, cross-cultural perspective on the beer sector in different countries and continents |
| craft beer industry analysis: Brewing and Craft Beer Luis F. Guido, 2019-09-30 Beer is a beverage with more than 8000 years of history, and the process of brewing has not changed much over the centuries. However, important technical advances have allowed us to produce beer in a more sophisticated and efficient way. The proliferation of specialty hop varieties has been behind the popularity of craft beers seen in the past few years around the world. Craft brewers interpret historic beer with unique styles. Craft beers are undergoing an unprecedented period of growth, and more than 150 beer styles are currently recognized. |
| craft beer industry analysis: The Microbrewery Handbook DC Reeves, 2019-11-26 An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry. |
| craft beer industry analysis: Handbook of Brewing Hans Michael Eßlinger, 2009-04-22 This comprehensive reference combines the technological know-how from five centuries of industrial-scale brewing to meet the needs of a global economy. The editor and authors draw on the expertise gained in the world's most competitive beer market (Germany), where many of the current technologies were first introduced. Following a look at the history of beer brewing, the book goes on to discuss raw materials, fermentation, maturation and storage, filtration and stabilization, special production methods and beermix beverages. Further chapters investigate the properties and quality of beer, flavor stability, analysis and quality control, microbiology and certification, as well as physiology and toxicology. Such modern aspects as automation, energy and environmental protection are also considered. Regional processes and specialties are addressed throughout the entire book, making this a truly global resource on brewing. |
| craft beer industry analysis: Beer is for Everyone! Em Sauter, 2020-01-19 t's a great time for America's beer drinkers. Craft beer is more popular than ever, and more breweries are cropping up every day. But you can't tell a pilsner from a bock? An IPA from a witte? Confused by whiskey-like barrel aged beers and crisp, fruity saisons? Are you thirsty, but not sure where to start? Start Here. This book will take you through the main elements that make beer what it is, from malt to hops to water, and introduce you to fantastic brews around the country that highlight the diverse styles and ingredients of the beer world. From where to find it to what glass to put it in, you'll learn everything you need to know (and then some!). Time to get drinking, and remember–Beer is for Everyone! |
| craft beer industry analysis: The Geography of Beer Nancy Hoalst-Pullen, Mark W. Patterson, 2020-03-02 This book builds on the highly successful Geography of Beer: Regions, Environment, and Society (2014) and investigates the geography of beer from two expanded perspectives: culture and economics. The respective chapters provide case studies that illustrate various aspects of these themes. As the beer industry continues to reinvent itself and its economic and cultural geographies, this book showcases historical, current, and future trends at the local, regional, national, and international scales. |
| craft beer industry analysis: Cultural and Creative Industries Marta Peris-Ortiz, Mayer Rainiero Cabrera-Flores, Arturo Serrano-Santoyo, 2018-11-09 This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development. Cultural and creative industries and the creative economy as a whole have been increasingly prevalent in research literature because of their role in driving economic and social development. Cultural and creative industries also enable other forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing regional growth and development through these channels. The contributions presented in this book discuss the main issues, challenges, opportunities and trends of cultural and creative industries through conceptual analysis and cases studies from different world regions. Featuring research from industries such as art, health care, beer and wine and education, this book provides researchers, academics, professionals and policy makers with a detailed examination of the development and potential of cultural and creative industries in regional and global economies. |
| craft beer industry analysis: Brewed in Japan Jeffrey W. Alexander, 2013-09-24 Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the beverage of the masses. Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com. |
| craft beer industry analysis: Beer in Health and Disease Prevention Victor R Preedy, 2011-04-28 Beer in Health and Disease Prevention is the single comprehensive volume needed to understand beer and beer-related science. Presenting both the concerns and problems of beer consumption as well as the emerging evidence of benefit, this book offers a balanced view of today's findings and the potential of tomorrow's research. Just as wine in moderation has been proposed to promote health, research is showing that beer – and the ingredients in beer – can have similar impact on improving health, and in some instances preventing disease. This book addresses the impact of beer and beer ingredients on cancers, cardiovascular disease, anti-oxidant benefits, and other health related concerns. It offers a holistic view from beer brewing to the isolation of beer-related compounds. It contains self-contained chapters written by subject matter experts. This book is recommended for scientists and researchers from a variety of fields and industries from beer production to health-care professionals. - Winner of the 2009 Best Drinks and Health Book in the World - Gourmand World Cookbook Awards - The most comprehensive coverage of the broad range of topics related to the role of beer and beer ingredients in health - Addresses the impact of beer and beer ingredients on cancers, cardiovascular disease, anti-oxidant benefits, and other health related concerns - Presents a holistic view from beer brewing to the isolation of beer-related compounds - Appropriate for scientists and researchers from a variety of fields and industries from beer production to health-care professionals - Consistent organization of each chapter provides easy-access to key points and summaries - Self-contained chapters written by subject matter experts |
| craft beer industry analysis: Environmental Management in the Brewing Industry United Nations Environment Programme. Industry & Environment Office, 1996 |
| craft beer industry analysis: New Brewing Lager Beer Gregory J. Noonan, 2003-09-17 Greg Noonan’s classic treatise on brewing lagers, New Brewing Lager Beer, offers a thorough yet practical education on the theory and techniques required to produce high-quality beers using all-grain methods either at home or in a small commercial brewery. This advanced all-grain reference book is recommended for intermediate, advanced and professional small-scale brewers. New Brewing Lager Beers hould be part of every serious brewer’s library. |
| craft beer industry analysis: UK Beer Industry Analysis Mark Dinkhoff, 2008-05-08 Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,3, University of Lincoln (School of Business and Law), course: Strategic Management, language: English, abstract: Compared with the rest of the world the UK beer consumption was on rank 5 in 2001 what shows its significance. Within the overall market value of 15,473.8 million pounds (2004), premium lager was the leading segment with a value share of 39.2 %. All in all 5,454.7 million litres of beer have been sold in 2004. Below you will find a Porter`s five forces analysis of the UK beer industry which deduces the attractiveness of the industry from its structure. The structure itself influences the corporate strategy which is responsible for corporate success finally. Attractiveness in Porter`s view depends on five forces which influence an industry. Porter says that “the collective strength of these forces determines the ultimate profit potential of an industry.” (Porter 1980, p. 21) In order to detect the importance of a single force Porter provides some indicators which will be highlighted. I have chosen this external analysis tool because it covers a wide range of important influences affecting the UK beer industry. To anticipate the later shown results it will become ob-vious that some of the forces provided by Porter have a massive effect on the industry especially intensity of rivalry and bargaining power of buyers. Companies acting in the industry have to have good knowledge of the industry structure and its threats to defend or favourably influence it to stay competitive and earn profits. The stronger the forces are the more the industry becomes unattractive. |
| craft beer industry analysis: War, Wine, and Taxes John V. C. Nye, 2018-06-26 In War, Wine, and Taxes, John Nye debunks the myth that Britain was a free-trade nation during and after the industrial revolution, by revealing how the British used tariffs—notably on French wine—as a mercantilist tool to politically weaken France and to respond to pressure from local brewers and others. The book reveals that Britain did not transform smoothly from a mercantilist state in the eighteenth century to a bastion of free trade in the late nineteenth. This boldly revisionist account gives the first satisfactory explanation of Britain's transformation from a minor power to the dominant nation in Europe. It also shows how Britain and France negotiated the critical trade treaty of 1860 that opened wide the European markets in the decades before World War I. Going back to the seventeenth century and examining the peculiar history of Anglo-French military and commercial rivalry, Nye helps us understand why the British drink beer not wine, why the Portuguese sold liquor almost exclusively to Britain, and how liberal, eighteenth-century Britain managed to raise taxes at an unprecedented rate—with government revenues growing five times faster than the gross national product. War, Wine, and Taxes stands in stark contrast to standard interpretations of the role tariffs played in the economic development of Britain and France, and sheds valuable new light on the joint role of commercial and fiscal policy in the rise of the modern state. |
| craft beer industry analysis: Ambitious Brew Maureen Ogle, 2007-10-08 A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post |
| craft beer industry analysis: Researching Craft Beer Daniel Clarke, Vaughan Ellis, Holly Patrick-Thomson, David Weir, 2021-12-13 Researching Craft Beer offers insights for aspiring and present owners of breweries, those looking to open a craft beer bar as well as other beer researchers. The volume offers a prescient assessment of historic, present, and likely future developments within the sector. |
| craft beer industry analysis: Brewing Technology Makoto Kanauchi, 2017-07-19 Many alcoholic beverages produced using various methods are consumed throughout the world. Alcoholic beverages made by brewing cereals, such as beer and Japanese sake, are extremely popular. Brewing them requires a complicated process by which the cereal must be saccharified using enzymes such as amylase. For example, with beer brewing, malt enzymes are used for saccharification. By germination, malt is made from barley to produce enzymes. Finally, wort is made by processing at higher temperatures using malt. The actual techniques require high-level skills. In this book, the discussion encompasses leading-edge brewing technology with fermentation using a non-Saccharomyces starter, healthy uses of spent grain from brewing processes, and an electronic nose for quality control, but it also includes descriptions of local traditional alcoholic beverages of Korea and Cameroon. |
| craft beer industry analysis: The Oxford Companion to Beer Garrett Oliver, 2012 The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts-- Provided by publisher. |
| craft beer industry analysis: Gose Fal Allen, 2018-09-07 Explore the sensation of tart, fruity and refreshing Gose-style beers, popular in Germany centuries ago and experiencing a renaissance today. Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity due to the enthusiasm and experimentation of American craft brewers. Gose explores the history of this lightly sour wheat beer style, its traditional ingredients and special brewing techniques. Discover brewing methods from the Middle Ages and learn how to translate them to modern day beer. Learn about salinity, spices, and lactic acid as you experiment with Gose recipes from some of the best-known craft brewers of our time. This refreshing journey captures the innovation and experimentation that is occurring within the style and help you brew your own Gose-style beers. |
THE SIBA INDEPENDENT BEER REPORT 2024
What is the SIBA Craft Beer Report? This report is the most definitive annual look at the independent craft beer market in the UK and the challenges faced by the country’s …
Craft Beer Industry Analysis - WordPress.com
Craft beer is a small, independent and traditional brewing process that produces less than 6 million barrels in the course of one year. Craft beer is considered to be one of the United …
Craft Beer and Cider Report 2023 - ICBI
The purpose of the report is to document the size, output, exports and operations of the craft brewing sector in the Republic of Ireland, as the microbreweries emerge from the Covid-19 …
Uk Beer Industry Analysis Porters Five Forces (Download Only)
Statistics: The UK craft beer market has grown consistently, reaching a value of £1.6 billion in 2021 (Source: UK Craft Brewers Association). The number of craft breweries in the UK has …
Behavioral Analysis of a Competitive Market: The Craft Beer Industry
The paper will examine the craft beer industry in general and the factors contributing to the industry’s overall success and growth. The target demographic for each of the top four craft …
THE SIBA CRAFT BEER REPORT 2022 - Cask Marque
There are promising signs in our 2022 report that consumers are increasingly treating craft beer as the premium product it is, and therefore price is becoming less important to them. Drinkers …
Irish Beer Market Report - Ibec
With many of the world’s favourite beers brewed here in Ireland, as well as a vibrant craft brewing industry, the drinks industry is driving towards a net zero emissions future in the years ahead. …
A perfect storm brewing in the global beer business - McKinsey
In the U.S., craft brewers are now officially beating the big beer makers. In an environment where overall beer production rose just 0.5 percent in 2014, output from small brewers surged by 18 …
Brewers Association Economic Impact Study Methodology Overview
1 Jul 2020 · The economic contribution of the craft brewing industry was calculated using an input-output analysis that breaks economic output into three parts: direct, indirect, and induced …
Craft Brewery Financial Benchmarking Report - Plante Moran
60% of craft breweries have slowed their production schedule, with 28% completely stopping production altogether due to COVID-19. Respondents to our 2019 survey generated 47% of …
Analysis of Worldwide Research on Craft Beer - SAGE Journals
This research aims to identify and analyze the scientific production that addresses Craft Beer.
Alcohol Beverages Industry
strengthening craft beer segment of the market, which has seen a surge in popularity in recent years with sales estimated to be growing at 10% per year. A 2019 Australian craft beer survey …
Midyear US Craft Brewing Industry Update - brewersassociation.org
Source: Brewers Association Analysis of data from IRI Group, Beer Institute, BeerBoard, Nielsen CGA, Affinity, and Open Table Prior to COVID, a week in this period averaged a bit less than 4 …
Ontario’s Craft Brewing Industry: Contributions, Community, and …
craft brewing industry has fared throughout the COVID-19 pandemic. In so doing, the report examines the economic contributions of craft brewers in the province as well as the …
2014-06-18 Craft Breweries and Sustainability Challenges ... - DiVA
Our research revealed five main challenges and four main positive impacts of a craft brewery; these challenges are energy, water, agriculture, packaging and distribution, and alcohol …
Craft Beer A multisensory experience - Deloitte United States
the craft beer industry has acquired, which is why we took on the task of analyzing the consumption habits of this sector, showing the producers’ perspectives and analyzing their …
Craft Beer & Tourism in San Diego: An Industry & Market Analysis
Craft Beer Industry Analysis: San Diego.....10 Porter’s 5 Forces Analysis of Craft Beer Industry in San Diego.....11
An exploratory study of the challenges and opportunities facing …
craft beer industry in South Africa and provide possible solutions to these challenges. The main challenges of the craft beer industry are to distribute their beer at outlets and maintaining …
Economic Impact of Craft Breweries in San Diego County 2019
San Diego County craft brewers have a positive industry outlook over the next 12 months. Based on surveys conducted, a confidence diffusion index of 91 was recorded, indicating that the …
FACTS AND PERSPECTIVES ON CRAFT BREWING INDUSTRY IN …
On January 23, 2019, the Ministry of Fishing, Supply and Agriculture (MAPA) released the facts and figures of the Brazilian brewing industry. This article is focused in the increasing craft beer …
THE SIBA INDEPENDENT BEER REPORT 2024
What is the SIBA Craft Beer Report? This report is the most definitive annual look at the independent craft beer market in the UK and the challenges faced by the country’s …
Craft Beer Industry Analysis - WordPress.com
Craft beer is a small, independent and traditional brewing process that produces less than 6 million barrels in the course of one year. Craft beer is considered to be one of the United …
Craft Beer and Cider Report 2023 - ICBI
The purpose of the report is to document the size, output, exports and operations of the craft brewing sector in the Republic of Ireland, as the microbreweries emerge from the Covid-19 …
Uk Beer Industry Analysis Porters Five Forces (Download Only)
Statistics: The UK craft beer market has grown consistently, reaching a value of £1.6 billion in 2021 (Source: UK Craft Brewers Association). The number of craft breweries in the UK has …
Behavioral Analysis of a Competitive Market: The Craft Beer Industry
The paper will examine the craft beer industry in general and the factors contributing to the industry’s overall success and growth. The target demographic for each of the top four craft …
THE SIBA CRAFT BEER REPORT 2022 - Cask Marque
There are promising signs in our 2022 report that consumers are increasingly treating craft beer as the premium product it is, and therefore price is becoming less important to them. Drinkers …
Irish Beer Market Report - Ibec
With many of the world’s favourite beers brewed here in Ireland, as well as a vibrant craft brewing industry, the drinks industry is driving towards a net zero emissions future in the years ahead. …
A perfect storm brewing in the global beer business - McKinsey & Company
In the U.S., craft brewers are now officially beating the big beer makers. In an environment where overall beer production rose just 0.5 percent in 2014, output from small brewers surged by 18 …
Brewers Association Economic Impact Study Methodology Overview
1 Jul 2020 · The economic contribution of the craft brewing industry was calculated using an input-output analysis that breaks economic output into three parts: direct, indirect, and induced …
Craft Brewery Financial Benchmarking Report - Plante Moran
60% of craft breweries have slowed their production schedule, with 28% completely stopping production altogether due to COVID-19. Respondents to our 2019 survey generated 47% of …
Analysis of Worldwide Research on Craft Beer - SAGE Journals
This research aims to identify and analyze the scientific production that addresses Craft Beer.
Alcohol Beverages Industry
strengthening craft beer segment of the market, which has seen a surge in popularity in recent years with sales estimated to be growing at 10% per year. A 2019 Australian craft beer survey …
Midyear US Craft Brewing Industry Update - brewersassociation.org
Source: Brewers Association Analysis of data from IRI Group, Beer Institute, BeerBoard, Nielsen CGA, Affinity, and Open Table Prior to COVID, a week in this period averaged a bit less than 4 …
Ontario’s Craft Brewing Industry: Contributions, Community, and …
craft brewing industry has fared throughout the COVID-19 pandemic. In so doing, the report examines the economic contributions of craft brewers in the province as well as the …
2014-06-18 Craft Breweries and Sustainability Challenges ... - DiVA
Our research revealed five main challenges and four main positive impacts of a craft brewery; these challenges are energy, water, agriculture, packaging and distribution, and alcohol …
Craft Beer A multisensory experience - Deloitte United States
the craft beer industry has acquired, which is why we took on the task of analyzing the consumption habits of this sector, showing the producers’ perspectives and analyzing their …
Craft Beer & Tourism in San Diego: An Industry & Market Analysis
Craft Beer Industry Analysis: San Diego.....10 Porter’s 5 Forces Analysis of Craft Beer Industry in San Diego.....11
An exploratory study of the challenges and opportunities facing …
craft beer industry in South Africa and provide possible solutions to these challenges. The main challenges of the craft beer industry are to distribute their beer at outlets and maintaining …
Economic Impact of Craft Breweries in San Diego County 2019
San Diego County craft brewers have a positive industry outlook over the next 12 months. Based on surveys conducted, a confidence diffusion index of 91 was recorded, indicating that the …
FACTS AND PERSPECTIVES ON CRAFT BREWING INDUSTRY IN …
On January 23, 2019, the Ministry of Fishing, Supply and Agriculture (MAPA) released the facts and figures of the Brazilian brewing industry. This article is focused in the increasing craft beer …
